The Burris Company announced that it has selected Hunter Outdoor Communications (HOC) as its public and media relations agency of record for the North American market. The appointment includes the handling of Burris' line of sports optics as well as Steiner Germany's binocular and riflescope lines.

HOC is a full-service public relations agency specializing in the outdoor, hunting, shooting, marine and military industries. It is headquartered in San Antonio, Texas, and has an office in Richmond, Va. The appointment is effective immediately.