SGB Update Sports & Fitness
European Outdoor Group Opens Membership to Retailers
In an extraordinary assembly held on 9 July, members of the European Outdoor Group (EOG) agreed key changes to bylaws that will allow retailers to become members of the association…
Halfords Bikes Comps Surge 21.3 Percent in Fiscal Q1
Halfords Group plc reported strong sales of cycling products propelled a 7.7 percent increase in comparable stores sales in the fiscal first quarter ended June 27…
Reebok Increases Prize Purse for CrossFit Games
Reebok, title sponsor of the CrossFit Games, will extend the competition’s prize purse each year for the next seven years, beginning with this season’s competition, which kicks off on July 25 in Carson, CA. Over the past seven years, prize win
Klean Kanteen Appoints Director of Operations and Quality
Klean Kanteen has added Martin Stokes as director of operations and quality…
AvaTech Appoints Backbone Media as Agency of Record
AvaTech, a new technology company focused on developing snow safety solutions, has appointed Backbone Media to manage its public relations strategy…
NCAA Issues Guidelines on Concussion Management
The National Collegiate Athletic Association released new rules for football practices on Monday, July 7…
Feetures! Appoints PR Agency
Feetures!, a performance sock brand serving the specialty run market, has partnered with public relations firm, Darby Communications…
Charlotte Unveils Plans for $35 Million Bike Trail
The City of Charlotte, North Carolina unveiled a plan to raise $35 million in bond money for construction of 14 miles of contiguous bike trails that would complete a 30.6 million bikeway parallel to the city's light-rail line…
Giant CEO Tony Lo Flies into L.A. to Open New Giant Partner Store
Giant CEO Tony Lo flew to Los Angeles Tuesday to help open a 3,000-square-foot Giant Partner Store opened in Rowland Heights by Hank Ku…
New Balance to Support Boston Bruins Practice Facility
The Boston Bruins signed a multiyear letter-of-intent with New Balance to occupy the rink at Boston Landing, a mixed-used development in the Allston-Brighton neighborhood of Boston that will be anchored by New Balance's new world headquarters…
SKLZ Makes Key Hires
SKLZ, the maker of athletic training devices, hired Jason Cromer as director, brand management and creative strategy and Walter Nolen as baseball category manager…
Artist K.C. Scott Joins the Marolina Outdoor Team
Marolina Outdoor Inc., a manufacturer of performance apparel, has joined in a partnership with K.C. Scott, marine artist and apparel designer…
NSSF’s Project ChildSafe Initiates Second S.A.F.E Summer Program
Project ChildSafe, in partnership with the National Shooting Sports Foundation (NSSF), announced the second annual S.A.F.E Summer campaign…
Flip Flop Shops Opens First Retail Doors in Africa
Flip Flop Shops opened the first of 25 locations to open throughout South Africa, Zimbabwe and Mauritius over the next several years…
Duckworth Names Sales Manager
Duckworth, which claims to be the only single-source wool apparel company in the world that grows, spins, knits, and sews its clothing 100 percent in the USA, has hired Alyssa Larson as its sales manager…
