SGB Update Sports & Fitness

The Running Event Ranked Among Top Trade Shows

The annual running specialty trade show in Austin, known as The Running Event (TRE), has again been named to the top 10 list of the fastest growing trade shows in the country…

Simms Announces Changes in Marketing Team

Simms, a manufacturer of waders, outerwear and technical fishing apparel and accessories, has added new talent to its marketing team in Bozeman, Mt…

Herff Jones Rebrands Company ‘Varsity Brands’

Herff Jones, the parent of BSN Sports, announced a comprehensive rebranding effort that reflects the company's accelerated growth, enhanced collaboration and improved ability to serve customers…

Coolcore Scores High in Hohenstein Testing

Coolcore said its chemical-free fabric has become the first product worldwide to be awarded the Hohenstein Quality Label: ‘Innovative Technology – Cooling Power’…

Keen Launches Follow Your Feet Campaign

Keen is launching Follow Your Feet, a campaign to show the brand’s fans and future fans how each individual action can add up to something bigger. This call-to-action campaign weaves together stories from inspiring Keen ambassadors, deserving non-pr

Oliberté Hires PR Firm

Turner PR added Oliberté to the agency’s fashion and lifestyle portfolio. Turner will serve as the brand’s U.S. PR agency of record…

NSGA Names Two New Board Members; Exec Committee Structure Set

The National Sporting Goods Association (NSGA) elected Pat Donnelley (Donnelley Sports) and Rob Summerfield (MC Sports) as members of its board of directors and Dave Labbe (Kittery Trading Post) as treasurer/chairman-elect. The new board members will serv

The Conservation Alliance to Celebrate 25th Anniversary at ORSM

The Conservation Alliance will celebrate its 25th anniversary this year by hosting two events during the 2014 Outdoor Retailer Summer Market. The organization, which was founded in 1989 by Patagonia, Kelty, The North Face and REI, now comprises more than

Dick’s Sets Grand Opening Celebration in Chicago

Dick's Sporting Goods is inviting the city of Chicago to their three-day grand opening. The celebration runs Friday, June 13 through Sunday, June 15 at the new location at The Maxwell (1100 S. Canal Street)…