American Rec of Boulder, CO has hired Steve Randall as the director of field sales for its Kelty and SJK brands and Bryan Hays to manage its Northwest Territory.  

Randall will be responsible for directing the joint team of inside territory sales managers for Kelty and SJK, which was formerly known as “Slumberjack.” Tasked with driving the success of both Kelty and SJK at specialty retailers across the country, Randall will be in charge of developing and implementing sales programs, meeting sales goals, and growing the overall retail presence for both brands.

Steves proven track record, depth of experience, and history of sales accomplishments will be an asset to the team, says Eric Greene, VP of Kelty.  Our field sales team is key to the overall success of our brands and Steve will ensure top-level sales support and service for all of our retail partners.

A highly experienced sales representative, Randall brings years of sales and industry experience including positions as regional sales manager for Focus Bikes USA and as VP of sales for Eagle Creek.

Im really looking forward to working with Kelty and SJK, two of the most well respected companies in the outdoor space, said Steve. We have a perfect combination of innovative products and a talented team. Im certain this will be a great working relationship.

Kelty and SJK are also proud to announce Bryan Hays, the newest member to join a talented team of dedicated inside sales representatives. Hays will be the Northwest Territory Sales Manager, working with Kelty and SJK accounts in WA, OR, ID, MT, and AK.                                                                                                            

Hays will be responsible for implementing a strategic go-to-market plan to help drive sales while achieving overall brand strategic goals and objectives. As with all Kelty/SJK inside sales representatives, his main focus will be on the specialty retail channel.

We are excited to have Bryan onboard and look forward to helping him succeed in his new roll, says Russell Rowell VP of Slumberjack.  His sales experience, knowledge of the retail environment in the Pacific Northwest, and goal-oriented personality will be an asset to our current and future retail partners.                                                          

Hays comes to American Rec from Sea to Summit where he worked as sales representative for the West Coast and Western Canada.

Randall and Hays begin work effective immediately and can be reached at or 916-933-9377 and or 207.650.5926.

Kelty offers a wide range of functional and durable packs, tents, sleeping bags, luggage, and family camping gear for anybody interested in just about any outdoor adventure. 

American Rec recently rebranded Slumberjack, which has long been associated with camping, as SJK to reposition it as a hunting and outdoor brand. SJK offers a complete line of hunting-specific backpacks and tree stand bags to maximize success on any hunt. For anyone interested in a fun and accessible camping experience, SJK will continue to provide roomy tents, comfortable sleeping bags, and go-anywhere furniture.