180s Athlete Featured in Local Heroes Campaign
Patrick Deneen, 2009 World Champion Freestyle Skier, 2008 FIS World Cup Rookie of the Year and 180s ambassador, has been chosen as one of the 'Comcast Local Heroes,' a new marketing campaign featuring a selection of Washington state's most
ASICS Opens First U.S. Store
ASICS America will open its first U.S.-based retail store on Friday, October 23, 2009 in New York City. The 1,100-square-foot store will be located at 51 West 42nd Street in the heart of Midtown Manhattan, near Bryant Park…
Puma’s Q3 Sales Slump 11.4% in Americas
Puma's sales dropped 5.5 % to €673.4 million ($1.005 bn) in the third quarter. At constant exchange rates, sales were down 9.8%. Sales in the Americas fell 11.4% due to a “difficult economic environment.”…
Cabela’s To Manage Credit Card for Another Retailer
Cabela's Inc. announced a partnership with CHS, an energy, grains and foods company, to create a new credit card and loyalty program for customers of Cenex filling stations, a brand of CHS. It's the first credit card and loyalty program created
Iconix to Pay Fine to FTC
Iconix Brand Group Inc. will pay $250,000 and post notices about its information collection practices under a settlement reached with the Federal Trade Commission. The FTC had said that the company didn't comply with certain provisions of the Childre
Gore-Tex Partners with Soles4Souls
W.L. Gore & Associates has partnered with Soles4Souls, the international shoe charity dedicated to providing shoes to people in need, to launch the GORE-TEX brand 'How Far Can One Pair Go?' national shoe drive and footwear promotion…
Tackle and Fishing Line Sales Up Despite Economy
The Recreational Boating & Fishing Foundation (RBFF) and the American Sportfishing Association (ASA) has announced the publication of a quarterly fishing license sales index to track trends that have an impact on the industry and the entire recreational f
Gamehide Extends Commitment to Conservation with Pheasants Forever Line
Gamehide has introduced a special new line of Pheasants Forever (PF) apparel. Products in the line of licensed PF “camp wear” include tee shirts, sweatshirts, baseball caps and stocking caps. As part of Gamehide's Legacy Program, each time a Gamehide
Streamlight Appoints Dineen VP of Sales And Marketing
Streamlight, Inc., a manufacturer of high-performance lighting equipment for professional and consumer applications, today announced the appointment of Michael F. Dineen to the position of Vice President of Sales and Marketing…
Congress Passes NRA-backed Legislation Protecting Pocketknife Classification
Last week, the United States Senate passed crucial legislation that will protect pocketknives used by tens of millions of Americans. The amendment, actively supported by the National Rifle Association, was included in the Department of Homeland Security A
BOSG Appoints Customer Service Supervisor
The Boulder Outdoor Specialty Group (BOSG), the parent of Kelty, Kelty KIDS, Sierra Designs, Slumberjack, Ultimate Direction and Wenger, promoted Morgan Newlon to Customer Service Supervisor and added three new Customer Service Representatives…
Lorpen Hires North American PR Agency
Lorpen, known for its performance socks for outdoor enthusiasts, has partnered with KGPR, ink. to further promote the Lorpen brand through public relations…
Atlas Snow-Shoe Company and Madshus Hire Marketing Manager
Connor Folley has joined the K2 Outdoor brand group as the new Marketing Manger for the Atlas snowshoe and Madshus nordic ski brands…
Compass Shoe Trade Show Moves to NYC
BPMW said it has decided to move its Compass men's footwear trade show to New York City for next season. Compass had been held in Vegas at the same time as the WSA trade show…
Bass Pro Lays Off Design Staff Members
Bass Pro Shops laid off members of its new store design staff in its headquarters in Springfield, Mo. over the weekend, a spokesman for the company told The Augusta Chronicle…
