Marcus Jordan, the son of Michael Jordan, took to the floor recently for the University of Central Florida wearing his father's namesake shoes. However, UCF currently has a sponsorship deal with Adidas that guarantees all student-athletes will wear adidas unless the athlete can't wear that specific shoe because of medical reasons and a custom shoe can't be made.


UCF Officials claim that they had obtained an exemption for Jordan due to his lineage, but adidas claims that they never agreed to such a request. As a result, Adidas has dropped their sponsorship deal with UCF and has ceased negotiations for an extension.