Nike Training Exec Joins Gatorade
Andrea Fairchild, former global business development director for Women's Training at Nike, Inc., has been named VP of brand marketing at Gatorade…
3N2 Debuts Fastpitch Softball Cleat with Pitching Toe
3N2 has released its first fastpitch softball cleat with a reinforced pitching toe – the Accelerate PT. The Accelerate PT is an extension of 3N2's successful Accelerate line of women’s fastpitch footwear. Its release has been met with positive
EMC Sports Acquires Soffe Accessory Business
EMC Sports Inc., a division of Eric McCrite Co., has purchased from New Balance the Soffe Accessory business, patents and licenses. The patented hair and sleeve scrunchies are sold by major retailers and team dealers…
Deion Sanders to Speak at NSGA Conference
Deion Sanders will be the featured speaker at the first-ever celebrity luncheon Monday, May 3, 2010, at the 46th Annual NSGA Management Conference & 12th Annual Team Dealer Summit…
SBU on Location: SHOT Show University 2010
The 2010 SHOT Show kicks off on Tuesday, Jan. 19th, and the National Shooting Sports Foundation once again started the festivities with SHOT Show University, an interactive classroom-style program featuring industry veterans and experts speaking to hundre
Mossy Oak Assists Conservation Efforts Through Project
Organizations such as Ducks Unlimited, Rocky Mountain Elk Foundation, Safari Club International and Delta Waterfowl work to support wildlife and the lands that they need to survive by recruiting volunteers, organizing fund raising events, lobbying lawmake
NWTF Veteran Joins Steel Challenge Organization
The Steel Challenge Shooting Association (SCSA), the governing body for the sport of Speed Shooting and organizer of the Steel Challenge World Speed Shooting Championships, said Tammy Mowry, a veteran of the National Wild Turkey Federation (NWTF), has bee
Kodabow Taps Laura Burgess Marketing to Handle Public and Media Relations
Laura Burgess Marketing, a public relations and marketing communications firm for the law enforcement, tactical, military and shooting sports markets, has been engaged to handle public and media relations for KodaBow Inc., a new crossbow manufacturing com
Pro Ears, OSP Team Up
Altus Brands, maker of the PRO EARS line of high tech electronic hearing protection / amplifications products, has joined forces with OSP (Optimum Shotgun Performance) Shooting School.
ATK Deliverson First Non-Standard Ammo to Afghan Security Forces
Alliant Techsystems has completed its first contract to supply non-standard (non-NATO) ammunition to the Afghan Security Forces (ASF), ahead of the original schedule…
Steyr Arms Acquires Merkel
Steyr Arms has acquired Merkel USA. The merging of Steyr Arms and Merkel USA will take place in the 25,000-sq.ft. headquarters facility in Trussville, AL, complete with gunsmithing facilities and an underground testing range. The merged entities will cont
Nike Launches Golf Clubs Without Tiger Woods
Nike Inc. will launch new golf clubs that are not directly linked to Tiger Woods. Instead, Nike said its Victory Red STR8-FIT Tour fairway woods, which will go on sale Jan. 28 for $299, were designed with input from all 13 U.S. golf endorsers…
Tifosi Optics Brings in PGA Tour Representative
Tifosi Optics, Inc. said Kevin Gessino-Kraft will be Tifosi Optics' exclusive PGA Tour Representative in 2010…
AAFA Mobilizes Haiti Fundraising Effort
The American Apparel & Footwear Association members are donating goods to the Haiti earthquake victims through Kids in Distressed Situations Inc. and its own charitable arm. Haiti is currently the 17th-largest supplier by volume of apparel products to the
Eagle Creek Founder and President to Step Down
Eagle Creek founders Steve and Nona Barker are leaving the company as part of several changes in senior management. Steve Barker will transition to consultant for the brand and advise on strategic projects. Effective immediately, Michael Millenacker, form
