EMC Sports, Acquires Soffe Accessory Business

EMC Sports, Inc., a division of Eric McCrite Co., has recently acquired the Soffe Accessory business, patents and licenses from New Balance. Soffe’s patented hair and sleeve scrunchies are sold by major retailers and team dealers.


Eric McCrite Co. has been distributing “Soffe” and other brand name sporting goods, at wholesale, to team dealers, retailers and decorators since 1989. 


In a statement discussing the acquisition, McCrite says, “When we first looked at this business we thought the majority of sales came from cheerleading, but that is not the case, the bulk of the sales are with the sports-related sleeve and hair scrunchies.”


Later this year, EMC Sports will introduce “Soffe Brand” Socks, Bags, Caps and other in attempting to take advantage of the strong following within the juniors and college market.

EMC Sports Acquires Soffe Accessory Business

EMC Sports Inc., a division of Eric McCrite Co., has purchased from New Balance the Soffe Accessory business, patents and licenses. The patented hair and sleeve scrunchies are sold by major retailers and team dealers.

Since 1989 Eric McCrite Co. said it has been distributing “Soffe” and other brand name sporting goods, at wholesale, to team dealers, retailers and decorators.


Eric McCrite, at EMC Sports, Inc., said,
“When we first looked at this business we thought the majority of sales came from cheerleading, but that is not the case, the bulk of the sales are with the sports related sleeve and hair scrunchies. Our basketball, lacrosse, softball and volleyball scrunchies in 12 team colors are what drives the business with cheer and dance following close behind.”

EMC Sports will introduce “Soffe Brand” Socks, Bags, Caps and other accessories this year to take advantage of the strong following within the juniors and college market.

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