Deion Sanders will be the featured speaker at the first-ever celebrity luncheon Monday, May 3, 2010, at the 46th Annual NSGA Management Conference & 12th Annual Team Dealer Summit.

The celebrity luncheon is open to all registered Conference & Summit attendees and is sponsored by Formula4Media LLC. Sanders is partnered with Under Armour on multiple grassroots and performance training initiatives. Conference & Summit dates are May 2-5 at the Saddlebrook Resort/Tampa in Wesley Chapel, Fla.

A former All-Pro cornerback in the National Football League and former Major League Baseball outfielder, Sanders’ name is synonymous with integrity, commitment and excellence. A two-time Super Bowl champion, Sanders is considered a strong favorite to receive first-ballot support to enter the Pro Football Hall of Fame when he becomes eligible in 2011.

His purpose is to enhance the lives of America’s youth, which is why he founded the PrimeTime Sports Association (PTSA), an organization committed to early intervention through education, sportsmanship and mentoring. His mission is to serve the community by reaching and teaching youth through sports and education.

“We’re glad Deion will be the speaker for this first-ever celebrity luncheon,” said NSGA Chairman of the Board Bob Dickman, general manager of the Sport Supply Group Team Dealer Division. “He has dedicated his life to helping others and without a doubt will deliver an inspiring message.”

Sanders is part of the Under Armour family via performance training at Prime U and coaching at the Under Armour Combines.

NSGA acknowledges the support of these sponsors: Accusplit, Asset Protection Resource, Authentic Little League Baseball, Dodger Industries, Edifice Information Management, Formula 4 Media LLC (Footwear Insight, Sports Insight, Team Insight, Textile Insight), Gatorade, GE Money, ISPO (Messe München GmbH), Mizuno USA Inc., MJ Soffe Co., Mueller Sports Medicine, Inc., New Balance Athletic Shoe, Inc., NSGA Team Dealer Division, Russell Athletic, Spalding, American Athletic, Inc., Bike, Brooks Sports, Dudley, SGB Team Business, The SportsOneSource Group, Under Armour, Vapor Apparel Source, Wilson Sporting Goods Co., and W.L. Gore & Associates, Inc.

NSGA acknowledges the support of these scholarship providers: Alleson Athletic, All-Star Division of Ampac Enterprises, American Sporting Goods, Athletic Dealers of America, Bison, Inc., Cramer Products, Inc., Gared Sports, Holloway Sportswear, Inc., Irwin Broh Research, Leisure Trends Group, McDavid, Inc., NSGA, Rawlings Sporting Goods, Russell Athletic, Spalding, American Athletic, Inc., Bike, Brooks Sports, Dudley, Tag Team Uniforms by TMMG, Team Athletic Group (TAG), Twin City Knitting, and Wilson Sporting Goods Co.