SGB Update

Vail Resorts Taps Shaun White as Spokesman

Vail Resorts, Inc. entered a worldwide multi-year partnership agreement with two-time Olympic gold medalist, professional snowboarder and skateboarder Shaun White. White will represent all six of Vail Resorts' mountain resorts (Vail, Beaver Creek, Br

Orange 21 Posts $2.9 Million Q2 Loss

Orange 21 Inc., the parent of Spy Optic, reported revenues slid 5.7 percent in the second quarter, to $9.0 million from $9.5 million a year ago. The company incurred a net loss of $3.0 million for the three months ended June 30 compared to a net income of

Tifosi Sales Picks up POC Sports’s Protective Gear Line

POC Sports, a Swedish supplier of protective gear, eyewear and apparel for the snowsports and cycling markets has added Tifosi Sales Inc. as its sales rep in the Mid-Atlantic Region to serve dealers in the IBD channel…

NICA Hires Educational Director

With its annual program of Leaders' Summits and Wilderness First Aid training courses soon to commence, the National Interscholastic Cycling Association has appointed Austin McInerny to the new position of educational programs director to oversee thi

Athleta Sets Goal to Reach 50 Stores by 2013

Gap Inc. announced the grand opening of two Athleta retail locations opening this week in Manhattan's Upper East and Upper West side neighborhoods, marking the brand's entry into the east coast market. It said the openings support Athleta's

Zumiez Appoints CFO

Zumiez said Marc Stolzman has become the its new chief financial officer and corporate secretary, effective August 8. Richard M. Brooks, Zumiez CEO, ceased serving as its acting chief financial officer officially on August 8, according to a filing with th

L.L. Bean Taps PR Firm for Centennial Campaign

L.L. Bean has selected Weber Shandwick to design and execute an integrated cross-platform communications campaign for the company's upcoming 100th anniversary celebration…

Implus Renews Jimmy V Golf Sponsorship

Implus has renewed its partnership with The Jimmy V Celebrity Golf Classic as Co-Presenting Sponsor of the Friday Night Parings Party and Reverse Raffle…

Life is Good Facebook Community Reaches 1 Million Fans

Life is Good said it reached more than 1 million “Likes” on its Facebook page. The Life is good Facebook page has become an essential vehicle for the company to reach new optimists and continue its mission to spread good vibes…

Amer Sports Launches Stock Buyback Program

Amer Sports' board said it decided to utilize the authorization given by the Annual General Meeting held on March 10, 2011 to repurchase Amer
Sports shares…

Clif Bar to Sponsor TrailRunner UROC

Clif Bar has signed on as a sponsor of the Trail Runner Ultra Race of Champions (UROC), the first-ever ultrarunning championship race joining Trail Runner magazine and Bad to the Bone Endurance Sports. The race, to be held Sept. 24, covers 100 kilometers

Puma Pledges to Clean Up Supply Chain by 2020

Puma said in a statement that it recognizes the urgent need for reducing and eliminating industrial releases of all hazardous chemicals and is committed to “eliminate the discharges of all hazardous chemicals from the whole lifecycle and all production pr

Novascarpa Group Appoints Fritz Schneider as VP Sales

Novascarpa Group LLC, which distributes the Joya footwear brand, hired Fritz Schneider to the position of vice president of sales. Campbell White will continue to serve as national sales director…