Clif Bar has signed on as a sponsor of the Trail Runner Ultra Race of Champions (UROC), the first-ever ultrarunning championship race joining Trail Runner magazine and Bad to the Bone Endurance Sports. The race, to be held Sept. 24, covers 100 kilometers with participants competiting for a slice of the $10,000 prize purse.
“Until now, there has been no definitive ultra championship race,” says current Western States 100-Mile Endurance Run record holder, Geoff Roes, also the Trail Runner UROC Elite Athlete Liaison. “Most elite runners want a race that will guarantee them a chance to run against other top runners, and those I've spoken with say they are willing to change their racing schedule for the opportunity to run the inaugural Trail Runner UROC.”
Clif Bar will provide on-course nourishment for UROC runners, including CLIF® BAR energy bars, CLIF SHOT® Energy Gel, CLIF SHOT BLOKS®, and CLIF SHOT® Electrolyte Replacement Drink. Created with a passion for the outdoors, CLIF BAR supports some of the world's top ultrarunners, including UROC competitors Geoff Roes, Dave Mackey and Joelle Vaught.
“These athletes and this event embody the CLIF BAR spirit, where the journey is as important as the finish line,” said Ricardo Balazs, sports culture manager for running at Clif Bar & Company. “We're thrilled to be a part of the inaugural Ultra Race of Champions. It's a unique opportunity to support an incredibly rich field of trail runners at what promises to be an epic race.”
