Novascarpa Group LLC, which distributes the Joya footwear brand, hired Fritz Schneider to the position of vice president of sales. Campbell White will continue to serve as national sales director.

Schneider has spent the past 28 years in the field of Executive level management with an emphasis on Sales, Marketing and Consulting. Schneider has consulted for a diverse list of clients and a variety of past projects for small, medium, large and Fortune 500 companies and continues to expand his knowledge of business management, competitive market places and the need to find solutions in a timely manner. This diverse cross section of experience has allowed Schneider to better understand the unique needs of his customers and become an award winning solutions provider. In addition, he has established himself as a professional photographer, creative thinker, and a dedicated leader.

“Fritz truly enjoys his successes to come from the successes of others, and that embodies the values and vision we exude at the Novascarpa Group. We are confident that Fritz's diverse and professional corporate background will be an incredible asset to our organization and to our retail partners,” stated Rocco Azzarito, co-CEO.

“Due to its unique next generation comfort technology, our Joya brand is penetrating the marketplace far quicker than expected,” declared Terry Stillman, co-CEO. “Fritz will help us with focusing our firepower on Joya and taking it to the next level here in the United States. Joya is already a market leader in Europe and we are now expecting similar results for the seasons to come.”  

Boise, Idaho based Novascarpa Group LLC is a distributor of premium quality footwear for the North American and South American market. The brand they currently distribute is Joya.