POC Sports, a supplier of protective and technologically advanced gravity sports helmets, eyewear, body armor and apparel, has added  bicycle industry sales veterans Tifosi Sales Inc. as its sales rep in the Mid-Atlantic Wheels Region.

Tifosi Sales Inc. is a manufacturer’s representative organization covering the eight-state Mid-Atlantic Region including New York, New Jersey, Pennsylvania, Maryland, Virginia, West Virginia, Washington DC and Delaware. Tifosi Sales Inc. currently represents a select number of industry leaders in technical and lifestyle apparel, automobile racks, energy food, high-end bicycles, framesets, and functional accessories and components.

“As POC continues to grow our presence in this category, our number one priority is to make sure we're providing the best service possible to the independent bike dealer, and I have no doubt that Tifosi will do just that,” says POC USA Vice President of Sales Ben Wallace. “Tifosi has such an outstanding reputation, and their decision to represent our line speaks volumes to the potential of POC in the bike market. With innovative new products like our Trabec line of mountain bike helmets and VPD 2.0 body armor, we're in an exciting period of growth, and I'm confident that Tifosi Sales will help take it to that next level.”

“We're really excited to have this opportunity to get behind such a fresh and innovative brand during its formative stages in the IBD channel,” comments Tifosi President Sandy Chapman. “POC has some amazing technologies that bring a whole new meaning to safety and performance in the cycling world. It's incredible what POC has accomplished in a few short years in terms setting new standards for design, ergonomics, materials and protection.”

Based in Sweden, POC Sports makes body armour, helmets and other protective gear and apparel for gravity sports athletes in its Wheels (bicycle), Snow (snowsports) and Eyes (eyewear) segments.