Under Armour Talking to Ad Agencies for Basketball Advertising
According to a report in Advertising Age, Under Armour is planning to hire a new creative agency to come up with an advertising campaign around basketball…
Lululemon Launches Ivivva Online Store for Canada
Lululemon Athletica Inc. launched Ivivva Athletica's Canadian online store at ivivva.com. Inspired by movement and created by Lululemon in 2009, Ivivva offers dance and athletic apparel for active girls…
Etnies Supports Largest Free Skatepark in the U.S.
This Saturday, August 20, Etnies and the City of Lake Forest are inviting skate fans and the local community to celebrate the completed Etnies Skatepark of Lake Forest expansion project, which makes the Etnies Skatepark of Lake Forest the largest free pub
Sports Authority to Expand Shopkick Program
After less than a year in pilot, The Sports Authority (TSA) has decided to expand Shopkick, which allows customers to tap mobile applications for rewards and discounts, from 104 stores in four markets to the full national footprint of 470 stores…
RECALL: Itasca Fusion Hiker Boots
About 5,200 units of Itasca Fusion Hiker boots are being recalled due to foot injury hazard. The boots were sold exclusively at Big 5 Sporting Goods. The boots could fail to provide the intended protection against compression and impact, posing the risk..
Outside Magazine Publishes 2011 Best Places to Work List
Outside Magazine published its 2011 Best Places to Work list, which identifies companies and non-profits in the outdoor space that do the best job helping employees balance work with an active and socially and ecologically conscious lifestyle…
SOG Specialty Knives and Tools Sold
SOG Specialty Knives & Tools (SOG) was sold Aug. 8 to an investor group, according to D.A. Davidson, which represented the sellers. Gladstone Investment Corporation, The Mustang Group, Montlake Capital, Spencer Frazer (Founder) and Fred Keller (CEO) provi
Former NSGA Chairman David Pfeiffer Passes Away
David Pfeiffer, who served as chairman of the board of directors of the National Sporting Goods Association (NSGA) from 1985-86, passed away on Tuesday, Aug. 16, 2011. He was 81 years old. Pfeiffer was the former president and owner of Tuffy Brooks Sporti
Huntsman Unit Joins Sustainable Apparel Coalition
Huntsman Textile Effects, a major provider of dyes and other chemicals that enhance the color and finish of textiles, has become the latest member of the Founding Circle of the Sustainable Apparel Coalition…
Salazar Visits L.L. Bean to Highlight Outdoor Rec Economy
Secretary of the Interior Ken Salazar and U.S. Senator Susan Collins started a tour of Maine Thursday by visiting the L.L. Bean flagship store in Freeport to highlight the economic benefits behind outdoor recreation and emphasize the importance of continu
Arizona’s Concussion Education Law Kicks In
On Tuesday, Arizona became the first state in the United States to mandate all male and female athletes undergo concussion education and pass a formal test before play through a new program specifically geared toward students. The program is expected to b
Patriot’s Danny Woodhead to Endorse TapOut Mouthguards
Nebraska native and New England Patriots Running Back, Danny Woodhead, joined the Battle Sports Science all-star team as an endorser. Woodhead joins newly signed Patriot, Chad Ochocinco, as another in wearing the TapouT Mouthguard this upcoming seeason…
ADPT Acquires The Show
ADPT Corporation has acquired The Show baseball program. The Show is a leading provider of Major League Baseball Replica Apparel to youths across the U.S. The Show also owns and operates baseball tournaments across the U.S. with a primary focus on Califor
Boathouse Sports Introduces Women’s Rugby Gear
Boathouse Sports introduced its new line of performance rugby gear specifically designed for female rugby players. Developed in collaboration with the women's rugby teams at Princeton University and West Chester University, it's the first line.
Oboz Taps REI Alum as First VP of Sales and Marketing
Oboz Footwear hired Sharon Gauding, effective immediately, to the newly created role of vice president of sales and marketing. Gauding, who most recently was the men's footwear buyer for the national retailer REI, began her new job with Oboz at the
