After less than a year in pilot, The Sports Authority (TSA) has decided to expand Shopkick, which allows customers to tap mobile applications for rewards and discounts, from 104 stores in four markets to the full national footprint of 470 stores.
“Our results with Shopkick have been fantastic, with a return on investment in the top quartile of all our marketing programs,” said Jeff Schumacher, chief marketing officer of The Sports Authority, in a statement from Shopkick. “We've also started to test Shopkick promotions with key brand vendors, and the early results are positive. Good ROI, a great partnership and exciting opportunities with our customers' favorite products how could we NOT build that into all our store programs?”
This 350 percent increase shows what a key role Shopkick is playing in The Sports Authority's push to innovate in the digital space as it shifts toward a multi-channel marketing strategy.
“Shopkick is unique in the social/mobile space in that it has shopping at its core, with gaming and social mechanics layered on top. And the data we're seeing is proving the importance of that distinction social and games at the core versus shopping at the core,” said Clay Cowan, vice president, e-commerce and digital marketing at The Sports Authority. “This is a great fit with our customers, who love sports and games, and the results show it. We're fully committed to testing a wide range of social and mobile platforms, but when I look at our emerging channel portfolio, Shopkick is at the front of the pack in terms of driving business results.”
