Brooks to Throw PureProject Launch Parties
To celebrate the launch for the Brooks PureProject collection, 40 specialty running retailers from across the country will host launch parties on Oct. 1. These parties will roll out the red carpet for Brooks PureProject on its first day at retail, and inc
SylvanSport LLC Alleges Chinese Factory Ripped Off Its IP
North Carolina-based SylvanSport LLC has learned that Wuyi Tiandi Motion Apparatus Co., Ltd. (TDR MOTO), a manufacturing company operating out of Zhejiang, China has begun manufacturing and selling counterfeit versions of the popular SylvanSport GO…
Otrovox Partners with Smith Optics to Promote Safety
Ortovox, the maker of avalanche beacons, has partnered with Smith Sport Optics to promote avalanche safety. Ortovox will be the Official Avalanche Safety Equipment Supplier for the Prospecting Idaho backcountry playground…
L.L. Bean Provides $10,000 for Youth Outreach in Pennsylvania
L.L. Bean, Inc. has partnered with three foundations in Pennsylvania to pay for students at public elementary and middle schools to participate in outdoor experiences…
Adventure Travel Summit Headed to Lucerne in 2012
The Adventure Travel Trade Association’s (ATTA) ninth annual Adventure Travel World Summit (ATWS) will take place in Lucerne, the famous resort town at the shores of Lake Lucerne in the heart of Switzerland, right at foot of Mount Pilatus and the Al
Patagonia Opens Flagship Store in London
Patagonia's first London store opened it's doors last week in Covent Garden. The 4,300 sq ft of retail space will be a showcase for the full Patagonia offering from core alpine and ski/snowboard products, to its footwear collection…
PVH Corp. Announces Licensing Agreement for Van Heusen Slippers
PVH Corp. and Ashko Group LLC have entered into a licensing agreement under which Ashko Group will market and distribute men's and boys' slippers under PVH's Van Heusen brand…
Adidas Basketball Launches New Derrick Rose Campaign
Adidas unveiled its marketing campaign to promote Derrick Rose's new signature basketball shoe, the adiZero Rose 2. “The Bull” is a 60-second spot that celebrates one of basketball's most exciting players and showcases his athleticism, fearlessn
New Balance Featured in Mike Lupica’s Book
Number-one New York Times bestselling author Mike Lupica's latest book “The Underdogs” features New Balance helping a young football player, achieve his dream by sponsoring his team's season with footwear, uniforms and equipment…
Hurley Names Egeck As New CEO
Michael Egeck, the former president of The North Face and VF's Outdoor Coalition, was named CEO of Hurley International LLC. Egeck, who also served as general manager at Columbia Sportswear, will start Oct. 3 and report directly to Roger Wyett, presi
O’Neill Launches Biographical Book
O'Neill launched a biographical book “Jack O'Neill: It's Always Summer on the Inside,” as a tribute to their heritage and 60th anniversary. The coffee table book traces the journey of Jack O'Neill's invention of the wetsuit and th
Bob’s Stores to Open Fourth Store in Long Island
Bob’s Stores announced the grand opening of its newest location at 3083 Jericho Turnpike in East Northport, NY. The doors of its fourth store on Long Island officially open Saturday, Oct. 8…
Cucé Shoes Gains NFL License
Cucé Shoes, the maker of colleged-licensed women's fashionable footwear, has entered into a licensed agreement with the National Football League. Sisters Kathleen and Kristina Cucé found the company in 2010 and it has relationships with select NCAA t
Naturalizer Launches Dress for Success Campaign
Naturalizer, a division of Brown Shoe Company, Inc., kicked off its semi-annual Friends of Naturalizer campaign to benefit Dress for Success Worldwide, an international not-for-profit organization offering services designed to promote the economic indepen
Saucony Awards Run For Goods Grant Winners
The Saucony Run for Good Foundation, established to help combat childhood obesity by providing financial support to community-based youth running or athletic programs, has announced its twelfth round of grant winners in conjunction with the first “Nationa
