Tiger Woods Signs Endorsement Deal with Rolex
Tiger Woods signed a partnership deal with Rolex, the luxury watch brand, marking his first major endorsement since his downfall at the end of 2009. Tag Heuer in August 2011 ended its sponsorship deal with Woods following others after the sex scandal…
Stoic Supports USA Ski Jumping Team
Stoic, owned by online retailer Backcountry.com, and USA Ski Jumping (USASJ) have announced a partnership whereby Stoic will provide members of the ski jumping squad with dry land training gear for the off-season…
Golf Anti-Counterfeiting Group’s Efforts Lead to Convictions
In a sign of its continued success working internationally to enforce counterfeiting laws, the U.S. Golf Manufacturers Anti-Counterfeiting Working Group reports the conviction of two Chinese counterfeiters and the successful raid of a separate Chinese cou
Granite Gear Appoints South Central Rep
Sean Meredith of Meredith Outdoors will be representing Granite Gear in the South Central region of the US (AR, LA, MO, TX)…
Kokatat Partners with E.J. Jackson and Dane Jackson
Kokatat announced a new strategic alliance with whitewater kayaking superstar Eric “E.J.” Jackson and his son and reigning Junior Freestyle Kayak World Champion Dane Jackson. The Jacksons will collaborate with Kokatat on the development of a signature whi
Zumiez Raises 3Q View on Strong September Comps
Zumiez Inc. reported that total sales for the five-week period ended Oct. 1 increased 18.3 percent to $52.9 million, compared to $44.7 million in the year-ago period. Comparable store sales increased 10.1 percent…
Finish Line Earns Google Trusted Store Designation
The Finish Line, Inc. announced that www.finishline.com is participating in Google's new Trusted Stores program. The program gives online shoppers the unprecedented opportunity while searching the web to see which digital retailers…
Costco’s Comps Jump 12 Percent in September
Costco Inc. reported that sales grew 15 percent in September, to $8.61 billion from $7.51 billion. Comps grew 12 percent with U.S. comps ahead 11 percent and international ahead 14 percent…
Winter 2011-2012 Forecast: Another Brutal One
The AccuWeather.com Long-Range Forecasting Team is predicting another brutally cold and snowy winter for a large part of the country, thanks in large part to La Nina… yet again…
Ugg Opens First Toronto Location
On Thursday, Oct. Ugg Australia will celebrate the opening of the first Toronto store…
World Industries Parent Licenses Makaha Skate Brand
I.E. Distribution, parent company to World Industries, has reached a multi-year license agreement to produce products in the skateboard category with the iconic skateboard brand, Makaha. I.E. Distribution is set to launch their initial offering along side
Life is Good Festival Raises $1 Million for Kids in Need
Last weekend in Canton, MA, more than 20,000 optimists gathered for a two-day music and fundraising festival hosted by Life is Good. Drawing families and adults of all ages, the festival achieved its ambitious fundraising goal of $1 million for the Life i
Study: Almost Half of Americans Active Outdoors
Nearly 50 percent of all Americans ages six and older participated in outdoor recreation last year, according to a new study released today by The Outdoor Foundation. That equates to 137.9 million Americans. The findings are part of the 2011 Outdoor Recre
Nike Leads Forbes List of Most Valuable Sports Brands
Nike ranked first in Forbes list of the most valuable sports business brands. Nike was followed in the top-five by ESPN, Adidas, Sky Sports and Gatorade. Reebok and Under Armour also made the top-ten list…
Finish Line Looks to 7-Eleven for Brand Strategy VP
The Finish Line, Inc. has appointed Sally McKelvey vice president, strategy for the Finish Line brand. McKelvey previously served as senior director, operations, financial planning and analysis, at 7-Eleven, Inc…
