Igloo Products Corporation completed its first year as a sponsor of FLW and its professional fishing circuits with record numbers of visitors at FLW events and Igloo coolers used by almost every pro angler. FLW held 191 events in 2011, including 10 FLW Tour events and the prestigious Forrest Wood Cup. With fields of 150 competitors or more and more than 500,000 event visitors during the course of the year, it is easily the largest celebration of competitive fishing in the nation.
According to Igloo marketing director, Sue Miller Payton, Igloo's sponsorship was an asset to all involved.
“Coolers are a key piece of equipment on any fishing trip. They keep food and drink cool and fresh,” she said. “Igloo provided coolers for competitors, installed a product display for visitors at many of the events and made sure that the ‘keep-your-food and drink’ message was delivered at every venue. It worked, people responded and we're delighted with the results.”
“Our partnership with Igloo is a natural fit for both parties,” said Trish Blake, FLW's President of Marketing. “Outdoor enthusiasts need reliable equipment and a name they can trust. Anglers of all ages have relied on the Igloo name for years, and the quality products they produce are used heavily by the demographic FLW reaches.”
