Escalade Sports announced that it is adding a network of team dealer sales agencies to complement their in-house sales team. Escalade Sports, manufacturer of Goalrilla Basketball Systems, launched their new Goalrilla Trainer product line into their traditional channels earlier in 2011. The strong reception of this new line of Goalrilla Trainers prompted them to target a new focus of distribution for Escalade Sports: the Team Dealer channel.
“Selecting veteran experts of the channel will help us grow our distribution,” stated Jason Borg, national sales manager for Escalade Sports. “We have assembled an impressive group of Team Dealer Sales Agencies that collectively will deliver the horsepower needed to drive this new Trainer product line in distribution channels that are largely new to us.”
Escalade Sports has divided the country into regions, and has sought the specific strengths of various sales agencies to focus on their respective areas. To date, the agencies selected include Taylor-Wolfe Sales, 13 West, Keg Bag Products, 1st String Sales, and Ted Pelletier Sales, representing 14 sales professionals who will be driving the Goalrilla Trainer product line in the Team Dealer channel.
Dave Fetherman, VP of sales and marketing for Escalade Sports, pointed out, “This move is consistent with our focus on new product opportunities and our commitment to new product development and innovation-all are key factors for those companies who want to survive and thrive in what has become the new economy.”
Escalade Sports is a global manufacturer, importer and distributor of family-oriented, leisure time sporting goods for residential use and for training, including archery, basketball, darting, fitness, gameroom, outdoor games, table tennis and wood playsets.
