Etnies Expands Its Environmental Efforts to Brazil in 2012
Etnies, a global action sports footwear brand, is expanding its Buy a Shoe, Plant a Tree project to help reverse Brazil's deforestation…
Asics Extends Support Your Marathon to L.A.
Asics America, a partner of the 2012 Honda LA Marathon, has expanded its award-winning “Support Your Marathoner” program to the West Coast. Similar to the program offered at the 2011 ING New York City Marathon, it allows friends and family to send picture
Sony Ericsson and Billabong Partner for Smartphones
Sony Ericsson announced an expanded global strategic alliance with Billabong. At the center of the partnership is the Xperia active Billabong Edition smartphones designed with extreme sports enthusiasts in mind…
Nike Partners to Scale Waterless Dyeing Technology
Nike Inc. has entered into a strategic partnership with DyeCoo Textile Systems B.V., a Netherlands-based company that has developed and built the first commercially available waterless textile dyeing machines. By using recycled carbon dioxide…
Pursuit Brand Equity Group Moves to Newmarket
Pursuit Brand Equity Group, a New England independent regional brand management and sales agency for apparel, footwear and accessory brands, announced it has relocated company headquarters to the downtown mills in Newmarket, N.H. Pursuit was previously he
R.G. Barry’s Q2 Earnings Jump 47 Percent
R.G. Barry Corporation, the owner of Dearfoams, Baggallini and Foot Petals, reported a 12.0 percent increase in sales in its second quarter ended Dec. 31, to $55.6 million versus $49.7 million one year ago. Net earnings surged 47.3 percent to $6.4 million
M.J. Soffe Launches Green Initiative
The M.J. Soffe Company has embarked on an aggressive energy efficiency project at its Fayetteville, NC headquarters that should reduce its lighting costs by 65 percent and cut its overall electricity costs by almost 20 percent…
Concussion Lawsuits Filed Against NFL
Two new concussion lawsuits have been filed against the NFL. The first suit includes 42 former players and 23 spouses. The suit charges that the NFL intentionally and fraudulently misrepresented and/or concealed medical evidence about the short and long-t
Adidas Defends Itself Against Indonesia Factory Closing
Adidas released a statement in response to allegations that it owed Indonesian workers severance pay. Adidas said that in 2010 it “conducted 1,350 factory audits worldwide, 506 of which were carried out by various external monitoring groups” to ascertain
OIA Embraces Obama’s Veterans Job Corps Initiative
Outdoor Industry Association praised President Obama's $1 billion Veterans Job Corps initiative, which aims to put veterans back to work on restoring public lands. OIA applauded the plan as an excellent way to provide much-needed attention to public
SustainAbility, Inc. Releases Findings Around Zero Discharge Roadmap
SustainAbility, Inc. released the findings from its consultation of select stakeholders regarding the draft roadmap developed by six footwear and apparel brands to eliminate the discharge of hazardous chemicals from their supply chains by 2020. The brands
Five Ten Athlete Flips at Super Bowl Half-Time Show
Five Ten Elite Athlete, Andy Lewis, was featured during the half-time show at the Super Bowl with Madonna. The four-time world slack line champion was chosen by Madonna to dance on the slackline during her Roman-themed Super Bowl performance…
Deaths Of Headphone-Wearing Pedestrians Increase
Serious injuries to pedestrians listening to headphones have more than tripled in six years, according to new research from the University of Maryland School of Medicine and the University of Maryland Medical Center in Baltimore. In many cases, the cars o
Pelican Beefs up Manufacturing, Sourcing and Sales
Pelican International, which owns the Pelican, Elie and Lavika boat brands, named new hires in manufacturing, sourcing and IT as well as an in-house international sales rep and two new outside rep agencies to cover the eastern U.S. seaboard…
Nike Signs First Canadian College Deal
Nike Inc. reached an sponsorship agreement with with McMaster University in Ontario. It is the first agreement of its kind between Nike and a Canadian university and will be managed by local distributor T. Litzen Sports…
