SGB Update

ISA Names Ferguson as New Director General

The International Surfing Association [ISA] named Liam Ferguson as its new Director General effective immediately.
At the same time, Bob Mignogna has resigned his position, and will remain on as a Senior Advisor to the ISA President and the organization a

PADDLEexpo to Feature More Exhibitors

The 12th annual PADDLEexpo will take place Sept. 28-30, 2014 in Nuremberg, with a packed hall. Show director Horst Fürsattel has filled every last inch of useable space in the 90,400-square-meter hall with booths from 136 exhibitors, up from 121 in 2013.

Balega International Expands Marketing Team

Balega International has added Sara Poovey, who it came to know at a running specialty retailer near its U.S. office in Hickory, NC to its marketing team…

POC Adds Four More U.S. Sales Reps

POC, the Swedish company that is branching into road bicycling helmets, apparel and other new categories with the backing of parent company Black Diamond Inc., has added four new independent sales representatives to its rapidly growing U.S. sales force…

Skechers Signs Mariano Rivera

Retired New York Yankees legend Mariano Rivera has signed on with Skechers to join the team of sports icons representing the successful men’s Relaxed Fit from Skechers footwear line. A new advertising campaign featuring Rivera will begin in Spring 2

Nike Ends Relationship with Ray Rice

Nike cut ties with Ray Rice on Tuesday after the release of a video showing the former Baltimore Ravens running back striking his then-fiancee in February. Dick's SG, Modell's and Fanatics are among the many retailers that have stopped selling R

37.5 Beefs Up Sales Team

37.5, the fiber technology provider, has hired a number of industry veterans across North America and Europe to support its sales efforts. The team will report directly to EVP of global sales, marketing and merchandising, Scott Branscum…

SFIA to Host Performance Fabrics Webinar

On Thursday, Sept. 11, experts from SFIA’s Corporate Partner Exponent and Legal Task Force member Crowell & Moring will address the latest in performance fabric testing and the legal risks to consider when developing advertising materials around suc