Skechers Performance Division announced a partnership with the American Cancer Society to support the organizations fight against breast cancer. The month-long breast cancer awareness program encompasses a limited-edition performance footwear line, retail activation, sponsorship of the American Cancer Society San Francisco Making Strides Against Breast Cancer Walk, as well as a single donation from Skechers Performance to the American Cancer Society. Skechers Performance will further support the initiatives via print, in-store and digital marketing.
“Were honored to be partnering with such an incredible organization such as the American Cancer Society,” said Michael Greenberg, president, Skechers USA. “American Cancer Society is making great strides in the fight against breast cancer and Skechers Performance Division is proud to support the organization and to come together to further awareness of the campaign.”
The limited-edition footwear line, aptly named Awareness, features five top styles-GOrun 3, GOwalk 2, GOwalk 2 Flash, GOrun Sprint and GOfit. Designed in a soft heather gray and pale pink colorway, each shoe features the iconic breast cancer awareness pink ribbon and celebrates those who use sports and fitness to lead an active, healthy lifestyle. The line is available at Skechers retail stores, Skechers.com and at select Skechers retail partners throughout October.
Starting October 1 and continuing through October 31, all domestic Skechers retail stores will also participate in a register round-up program to offer customers the opportunity to support the American Cancer Society. During this time, customers may round up their purchase of any item(s) made in a Skechers retail store to the nearest whole dollar to benefit the American Cancer Society. For those who donate $5 or more, a 20% coupon for their next visit will be offered. Additionally, Skechers retail stores are offering a gift with purchase for customers who purchase a pair of the limited-edition Awareness shoes.
