SGB Update

European Outdoor Group Expands Team

The trade group, which opened its membership to retailers in 2014, has hired two retail consultants and added a sustainability project manager to its staff.

Cascade Designs Names Brand Directors

The former brand director at Platypus Hydration is taking on Therm-a-Rest, while a former project engineer with Yeti Cooler will take on Platypus, SealLine and PackTowl.

Icebug Footwear Hires Mid-Atlantic Sales Rep

Working with companies such as Kavu, Picky Bars and Aquamira, Byer has a history in the endurance sports industry and has had success working with up-and-coming brands.

Lacrosse Unlimited Reels In Michael Kors E-Commerce Talent

Jeanette Miller will accelerate the brand’s online growth and digital footprint by creating a seamless brand platform where customers can interact with the brand, shop and connect with other lacrosse enthusiasts.