
Websites Just As Effective As Fancy Wearables?
Bad news for fitness tracker companies. It remains unclear whether wearable technology actually affects weight loss, according to a new study published in The Journal of the American Medical Association (JAMA).

Helly Hansen Joins The Conservation Alliance
The partnership will continue to help support and bolster The Conservation Alliance’s efforts to fund conservation organizations working to protect North America’s last wild spaces.

Good To-Go Hires Five, Completes Facility Expansion
Good To-Go, a dehydrated meal brand, added five employees and completed a 3,700-square-foot expansion in order to increase capacity and respond to demand.
HippyTree Adds Rocky Mountain Rep
Ryan Gass and his MountainStyle Collective sales agency will service Utah and Wyoming region for the for the surf and climbing apparel brand.

Varsity Spirit To Launch Varsity.tv
The new website is dedicated to exclusive live coverage and a video library of Varsity Spirit cheer and dance competitions, original documentaries, breaking news and more.
Duca Del Cosma Acquired By Hi-Tec Owner
The originally Italian golf brand, created in 2007 by Baldovino Mattiazzo, has recently been acquired by shoe entrepreneur Frank Van Wezel, owner of sport shoe brands Hi-Tec, Magnum, Interceptor and 50 Peaks.
Stage Stores Names EVP, Chief Merchant
Thorsten Weber, formerly SVP planning and allocation at Stage Stores, succeeds Steve Lawrence, who left to pursue other interests.
Lululemon To Open Men’s Store In Toronto
Lululemon Athletica Inc. will open a men’s only store in Toronto at 96 Ossington Ave. in November.
RRCA Certifies 200th Race Director
Canadian Sheryl Sawyer’s certification represents an emerging trend for the RRCA’s Race Director Certification: its popularity with and value to race directors located internationally.
Rally House Expands To Cleveland
The fan apparel chain will open three stores in Cleveland this fall.

Ugg Shows At London Fashion Week
Ugg presented an exclusive collaboration with global fashion house Preen by Thornton Bregazzi.

New Era Logo Joins MLB On-Field Caps
This marks the first time a manufacturer’s logo will appear on a Major League cap permanently.
Dick’s Sporting Goods Sets Re-Opening For Vineland, NJ Store
Enhancements to the new location will include expanded Brand Shops, a Women’s Studio Apparel Department, a Soccer Shop, a Lacrosse Shop and a Baseball Shop.
Triathlon Industry Association Appoints Board Member
Mel Berry, founder of sports marketing agency Very Berry, becomes chairman of its board.
Eagle Creek Employee Recognized By VF Corp. For Volunteer Work
Travel outfitter Eagle Creek employee Kristie Focht has been named to the VF 100 for her commitment to volunteering and fostering a love of service within the community.