SGB Update

Websites Just As Effective As Fancy Wearables?

Bad news for fitness tracker companies. It remains unclear whether wearable technology actually affects weight loss, according to a new study published in The Journal of the American Medical Association (JAMA).

Helly Hansen Joins The Conservation Alliance

The partnership will continue to help support and bolster The Conservation Alliance’s efforts to fund conservation organizations working to protect North America’s last wild spaces.

HippyTree Adds Rocky Mountain Rep

Ryan Gass and his MountainStyle Collective sales agency will service Utah and Wyoming region for the for the surf and climbing apparel brand.

Varsity Spirit To Launch Varsity.tv

The new website is dedicated to exclusive live coverage and a video library of Varsity Spirit cheer and dance competitions, original documentaries, breaking news and more.

Duca Del Cosma Acquired By Hi-Tec Owner

The originally Italian golf brand, created in 2007 by Baldovino Mattiazzo, has recently been acquired by shoe entrepreneur Frank Van Wezel, owner of sport shoe brands Hi-Tec, Magnum, Interceptor and 50 Peaks.

RRCA Certifies 200th Race Director

Canadian Sheryl Sawyer’s certification represents an emerging trend for the RRCA’s Race Director Certification: its popularity with and value to race directors located internationally.