Vivobarefoot Unveils Off-Road Campaign
The collaborative effort with Iffley Road, a U.K.-based running wear brand, involves a new line of shoes designed in the mountains of Sweden, specifically for rough terrain.
Legacy Sports Names Western U.S. Sales Agency
Mountain States Sports Marketing, a sales rep agency specializing in shooting sports products, will represent the firearms importer across the Western U.S.
Patagonia Provisions And Hopworks Launch Kernza Beer
Long Root Ale, made with perennial grain Kernza and Northwest hops, will be available in California, Oregon and Washington.
SFIA’s Tom Cove To Speak At Innovation Summit
The Innovation Summit, to be held October 5, is a collaboration between SFIA, the Aspen Institute Sports & Society Program, American College of Sports Medicine (ACSM), the Global Obesity Prevention Center (GOPC) and Laureus Foundation USA.
SIA Appoints New Execs After Move To Utah
SnowSports Industries America announced four key additions to its leadership team, following the organization’s move and opening of its new headquarters in Park City, UT.
Mizuno’s Bob Puccini To Retire
Mark O’Brien, the company’s current chief operating officer (COO), will become the next president of Mizuno USA at the end of the year.
Skullcandy Becomes Private Company
As a result of the closing of its merger with a Mill Road Capital affiliate, Skullcandy’s shares of common stock will no longer be publicly traded.
Sportfishing Association Supports Everglades Stewardship
The American Sportfishing Association contributed $10,000 to the South Florida National Parks Trust’s Florida Bay Stewardship Fund.
Zeiss Celebrates Founder’s 200th Birthday
The German sports optics manufacturer is also sponsoring the establishment of a German Optical Museum in Jena, with the support of partners from industry, science and the city of Jena.
Beyoncé Uses Instagram To Tease F/W Ivy Park Line
Beyoncé took to her Instagram account in the last week of September 2016 to tease the release of her 2016 Fall/Winter Ivy Park line of activewear.
Dick’s Names Belitsky New CFO
Belitsky assumes the responsibilities from COO André Hawaux, who served as the principal financial officer on an interim basis since August 2016.
Columbia Names Interim SVP Of North America Retail
Columbia Sportswear Company named David Lawner to serve as interim SVP of retail for North America and EMEA while the company conducts a global search for a new leader to replace departing Shawn Cox.
GK Elite Sportswear Inks Disney Deal
The collection consists of 12 GK leotards, coordinating doll leotards, workout shorts and capris and accessories featuring Minnie Mouse, Disney Princess characters and Disney-Pixar characters.
AC Milan Football Club Partners With Diesel
The Italian football club will be dressed off-field by Diesel for the next three years.
Riddell Names 2016 Smarter Football Winners
The football protection company pledged $100,000 in new equipment to high school and youth teams that displayed coaching leadership and commitment to player safety.
