Former NFL Athlete Founds Lyfe Fuel
Former NFL player Chris Manderino launched his own nutrition company, Lyfe Fuel, which recently came out with its first meal replacement product.
USA Climbing Beefs Up Marketing Ahead Of 2020 Olympics
With sport climbing’s inclusion in the 2020 Tokyo Games, USA Climbing has retained the services of Gilco Sports and Entertainment Marketing LLC to ramp up marketing and help grow the sport.
Craft Signs Finnish Biathlete Kaisa Mäkäräinen
The world champion will train and race wearing Craft products and play a part in the development of new products.
Should NCAA Payouts Be Awarded By Sports Or Academic Success?
The NCAA was urged by the Knight Commission on Intercollegiate Athletics to pass a new policy that would, for the first time, provide financial awards to schools that meet academic expectations for sports teams and athletes.
Luxottica Group’s Q3 Sales Climb 3.2 Percent
The parent of Oakley and Ray-Ban said wholesale sales in North America were impacted by efforts to enforce MAP policies.
Under Armour’s Q3 Profits Climb 28 Percent
Under Armour Inc. reported net earnings in the third quarter rose 27.6 percent on a 22.2 percent revenue gain. Gains were again led by footwear and international.
Haglöfs Changes Leadership In Germany and Austria
The Swedish outdoor brand named Moritz Kuhn as country manager and Erik Birndt as senior sales and key account manager.
Mountainsmith Renews Partnership With National Ski Patrol
The Patrol Tour will be available only to members of the National Ski Patrol and sold exclusively through the NSP store.
Skratch Labs Expands Leadership Team
Jay Peery is now COO, and the sports nutrition and hydration company also hired John Simmons as VP of sales and Jeff Donaldson as VP of marketing.
Aerosoles Announces Evolution Of Senior Management Team
Aerosoles announced two key changes to the senior management team with the promotion of Sandy Coviello to chief product officer, a newly created role, and the rehiring of Alena Margolis as senior vice president and general manager, USA Wholesale and First Cost.
Under Armour Unveils ‘Make That Old’ Campaign With Stephen Curry
The new campaign supports the launch of his signature footwear collection, the Curry 3.
Ugg Partners With Korean Stylist ReMing
ReMing worked with eight influencers to showcase the different looks of the brand’s Classic styles.
Vail Resorts Adds Board Member Michele Romanow
Romanow was a member of the board of directors of Whistler Blackcomb Holdings Inc., which was acquired by the company effective October 17.
Liquidators Largely Prevail In Golfsmith Bankruptcy
While Dick’s Sporting Goods stepped up to keep about 30 Golfsmith stores open, the remaining 59 locations will face liquidation.
Elan Taps Former K2 Exec To Lead Brand Development
Jeff Mechura will lead brand development, marketing initiatives and future product collections for the Slovenia-based sporting goods company.
