Under Armour reached an agreement to replace Nike as the athletics sponsor of Monmouth University in New Jersey.
The new program begins on June 1, 2017. Nike had a decade-long relationship with Monmouth.
As part of the multi-year partnership, Under Armour will provide competition uniforms and training gear for all 23 Division I sports and 567 student-athletes. Additionally, Under Armour will outfit members of the athletic department, including coaches and staff.
“I’m excited to announce this partnership with Under Armour,” said Vice President and Director of Athletics Dr. Marilyn McNeil. “I believe that the drive, passion and goals of Under Armour closely match what we are trying to achieve as an Athletics Department. Their commitment to constant product research and development coupled with their relentless marketing efforts will help to continue to push Monmouth Athletics to the forefront of Division I. They were aggressive in getting this deal done, recruiting us to become part of their family. This partnership will provide numerous benefits to our student athletes, coaches and staff for years to come.”
The partnership includes all footwear, uniforms and training footwear and apparel for Monmouth student-athletes, coaches and administrators. Additionally, the agreement calls for initiatives that will complement Under Armour’s marketing campaigns at on-campus venues.
MU won its second consecutive Metro Atlantic Athletic Conference Commissioner’s Cup last season in just its third season in the league. In 2015/16 Head Men’s Basketball Coach King Rice led the Blue & White to wins over five high major programs (USC, UCLA, Georgetown, Notre Dame and Rutgers) en route to the MAAC Championship game. Most recently, both the women’s soccer and field hockey programs won regular season and tournament titles, earning berths in the NCAA Tournament.