Planet Fitness was named for the second year in a row a presenting sponsor of the iconic Times Square New Year’s Eve celebration event that will ring in 2017.

In collaboration with sponsors Times Square Alliance and Countdown Entertainment, Planet Fitness will provide event attendees “Judgement Free” party hats and balloons in the brand’s signature purple and yellow color scheme.

“We are thrilled to sponsor this legendary event and once again join the crowds in New York City and the 1 billion TV viewers across the country – 175 million in the U.S. alone – as we welcome a new year with optimism and enthusiasm,” said Chris Rondeau, Planet Fitness CEO. “At Planet Fitness, we believe that working out should be fun, affordable and, most importantly, judgement-free, and our wish for 2017 is to empower and encourage everyone – whether you’re an everyday exerciser or a first time gym goer – to achieve their goals, whatever they may be.”

As the official fitness and presenting sponsor of Times Square New Year’s Eve, Planet Fitness will have a bi-coastal presence on “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2017” with integrations in both New York City and Los Angeles. In addition, Planet Fitness will be highlighted during the official Times Square 2017 webcast, which will be live streamed on,, and on many other sites as well.