Reebok Picks Seaport For New Boston HQ
Reebok said the location of its new home in the city of Boston will be at 25 Drydock Avenue in Boston’s Seaport District.
Lululemon’s Q3 Exceeds Guidance
Third-quarter earnings rose 28.5 percent with a boost from higher gross margins and a 7 percent comp gain. Sales and earnings both topped guidance.
SlingFin Raises $100,000 To Fund Business
The tent brand raised the money through an investment platform that allows non-accredited individuals to invest as little as $100 in companies.
GNC To Pay $2.25 Million For Illegal Dietary Supplement Sale
A report from Reuters said GNC admitted no wrongdoing. However, a Senior Justice Department official said the prosecution was “a significant step forward in reforming an industry rife with alarming practices.”
Target’s C9 Champion Refreshes Design With Anna Kaiser
Target also teased that the full C9 Champion line will refresh in early February.
Coleman Secures Review To Lower Duty Rates
The General Accounting Office confirmed it will review how the Foreign Trade Zone Board reviews applications involving textile imports, marking a victory for Coleman’s efforts to launch a new line of Made-in-USA life preservers.
Sweet Protection Appoints PR Agency Of Record
The Norwegian developer of helmets, protective gear and technical clothing for the ski, whitewater and mountain bike markets appointed Verde Brand Communications as its public relations and communications agency of record.
Buff Inc. Renews BibRave Partnership
In 2017 Buff will once again serve as the official headwear sponsor of the BibRave Pros — BibRave’s network of running bloggers and ambassadors.
Klean Kanteen Expands Sales Team
Elliott Nolan joins as the outdoor channel manager, while Mike Felix of Midcoast Outdoor Sales will take over sales in the southern mid-west territory.
Backbone Media Bolsters PR Team
Backbone Media, a leading active lifestyle agency, added Christine Carter and Doug Stuart to its team.
Sweat Fitness Plans 9th Location
Sweat Fitness, the Philadelphia-based training and fitness boutique, will open its ninth location at One South Broad Street, Philadelphia, PA, come February 1, 2017.
U.S. Alpine Ski Team Names Members For 2017 Season
The 50 athletes will receive program support, access to the USSA Center of Excellence, coaching, sport science, sports medicine, high performance staff and education opportunities.
Sitka Gear Names Communications Agency Of Record
Backbone Media will provide public relations efforts and media planning for the Montana-based performance hunting gear company.
Sport Climbing Added To 2018 Youth Olympic Games
The event will be a combined event of the three disciplines (bouldering, lead, speed) for both males and females.
Adidas By Stella McCartney Inks Deal With F1 Driver Carmen Jorda
Carmen joins the likes of Karlie Kloss, Caroline Wozniacki and Garbiñe Muguruza in bringing to life the Adidas by Stella McCartney brand ethos.
