Rollga Hires Darby Communications For Public Relations
Rollga, the manufacturer of foam rollers, hired the PR firm Darby Communications.
Lululemon Opens First Run-Centric Store
The location, called Le Local and located on Montreal’s Mile End, features only running apparel, bras and accessories but also serves as a community hub.
Oiselle, Polartec Unveil ‘Birdstrike’ Film In Partnership With REI
Team Birdstrike’s experience in The Speed Project is documented in a short film, which will debut at REI as a part of its Force Of Nature campaign.
Nordstrom Exploring Going Private
Nordstrom Inc. announced that members of the Nordstrom family – company Co-Presidents Blake W. Nordstrom, Peter E. Nordstrom, and Erik B. Nordstrom, President of Stores James F. Nordstrom, Chairman Emeritus Bruce A. Nordstrom, and Anne E. Gittinger – have formed a group to explore the possibility of pursuing a “going private transaction.”
Vibram Teams Up With Gold’s Gym For Shoe Collaboration
Vibram has collaborated with Gold’s Gym on the launch of a co-branded, limited-edition cross training FiveFingers shoe.
Oofos Introduces First Full-Coverage Shoe
Oofos launched its first full-coverage recovery shoe with the new Oomg low- and high-top shoes.
Volcom Launches Global Campaign #ThisFirst Rewarding Passion Projects
The Southern California-based lifestyle and apparel company officially launched #ThisFirst – a global initiative seeking inspired and dedicated applicants who will be offered an opportunity to ditch their day job and focus on the one thing they wish they could do full time.
American Outdoor Brands Creates New Logistics And Customer Service Division
American Outdoor Brands Corporation created a new Logistics & Customer Service Division. Lewis Hornsby has been hired to serve as president of the newly created division.
Kids Across America Experiencing A Deficit Of Active Play
The 2017 Let’s Play State of Play survey, commissioned by Dr Pepper Snapple Group (DPS), finds Nearly seven out ten parents believed that busy schedules were a key barrier to active play.
STX Signs International Field Hockey Superstar Alex Danson
STX signed British field hockey stalwart and Olympic gold medalist Alex Danson.
Under Armour Introduces Footwear Customization Platform
Under Armour unveiled a new platform allowing customers to customize athletic shoes by uploading their own images and selecting prints and colors.
Vail Resorts Sees 15 Percent Q3 Revenue Gain
Vail Resorts Inc. reported a 14.9 percent gain in earnings in its third quarter ended April 30, 2017, as well as the healthy early season pass sales for the 2017/2018 North American ski season.
Vans Awards $50,000 To Parker High School As They Win The 2017 Vans Custom Culture Competition
Vans named Parker High School from Parker, SD as the grand prize winner of the eighth annual Vans Custom Culture art competition.
iShoxs Retains Verde Brand Communications As Agency Of Record
The German-based manufacturer of premium mounts and accessories for POV cameras has tapped Verde to increase visibility and engagement of the iShoxs brand in the American market.
New Balance Celebrates Global Running Day With Virtual Relay
New Balance is celebrating global running day on Wednesday, June 7 2017 by hosting a virtual running relay around the world with Team New Balance athletes.
