Michael Jordan Still Leads Shoe Deals
According to Forbes, Michael Jordan, the endorser that put Nike on the map, again ranked far ahead of other players in royalties from shoe deals. Jordan earned $110 million last year, according to the business magazine.
The North Face Honors Alex Honnold’s El Capitan Feat
In a full-page ad in The New York Times, The North Face honored Alex Honnold becoming the first person ever to climb without ropes or other safety gear the nearly 3,000-foot granite face known as El Capitan in California’s Yosemite National Park.
L.L. Bean Facility Briefly Evacuated After Bomb Threat
Last Thursday evening, about 200 employees were evacuated at an L.L. Bean manufacturing facility in Brunswick, ME due to a bomb threat.
Adidas Hosts Run For The Oceans
On Thursday night, Adidas and Parley for the Oceans invited their communities of runners, athletes, ocean ambassadors, environmentalists, artists, influencers and media to unite during their first ever Run For The Oceans in New York City.
SGB Coverage Of GoPro Mountain Games
The annual GoPro Mountain games are the country’s largest celebration of adventure sports, music and the mountain lifestyle.
Moody’s Cuts Eddie Bauer’s Debt Ratings
Moody’s Investors Service downgraded Everest Holdings LLC, the holding company of Eddie Bauer, due to revenue and operating earnings declines amid a highly promotional selling climate.
PF Flyers Celebrates 80th Anniversary
To celebrate 80 years of comfort, quality and style, PF Flyers has partnered with Brand Historian Alyasha Owerka Moore and Open-End Agency to take a look through the brand’s archives.
Hudson’s Bay To Cut 2000 Jobs
HBC, the parent of Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue and Gilt, announced its Transformation Plan focused on identifying efficiencies, streamlining processes and improving back-of-store productivity in North America.
Nike’s Breaking2 To Become A Documentary
Nike has partnered with National Geographic to produce a one-hour documentary on its Breaking2 effort to beat the two-hour marathon record.
Camber Outdoors Names Pitchfest Finalists And Mentors
Celebrating its third year, Camber Outdoors Pitchfest drives innovation, creativity and entrepreneurship among women with a passion for the outdoors.
Phoenix Footwear Acquires Bueno Women’s Footwear
Founded in 1950 in Istanbul, Turkey, Bueno is one of Europe’s leading women’s brands.
RECALL: GT Mountain Bicycles
About 1,000 GT mountain bicycles sold in the U.S. as well as 240 sold in Canada from Cycling Sports Group are being recalled.
Confluence Outdoor Names Greg Cattrano Vice President Of Sales
Greg Cattrano comes to Confluence from New Balance’s Warrior & Brine Lacrosse business.
Rollga Hires Darby Communications For Public Relations
Rollga, the manufacturer of foam rollers, hired the PR firm Darby Communications.
Lululemon Opens First Run-Centric Store
The location, called Le Local and located on Montreal’s Mile End, features only running apparel, bras and accessories but also serves as a community hub.
