ScentLok Technologies Purchases Robinson Outdoor Products
ScentLok Technologies, a leading manufacturer of scent-controlling products, announced its acquisition of Robinson Outdoor Products.
Nuun Partners With Flywheel Sports
Nuun will be providing hydration solutions to members of Flywheel Sports, the indoor cycling boutique, during the two weeks of the Tour de France.
Jawbone Undergoing Liquidation
Jawbone, one of the early fitness wearables once valued at $3 billion, has begun liquidation proceedings, according to a report in The Information.
REI Asking Customers To Challenge Trump Administration On Public Lands
Customers were told they were the “public” in “public lands” and should “tell Secretary Ryan Zinke why our public lands need to remain protected now and for future generations.”
Velocio Apparel Secures Investment, Hires Laura Spencer
Velocio Apparel, a New England-based cycling brand specializing in performance apparel, has closed a Series A investment round led by Steve Fuller, former L.L.Bean chief marketing officer.
Cherokee Global Brands Posts Q1 Loss
Cherokee Global Brands, the parent of Hi-Tec, Tony Hawk Signature Apparel and Flip Flop Shops, reported a loss in its first quarter ended April 29, impacted by the decision by Target, the discount chain, to stop selling the Cherokee brand. The company also said it was seeking an amendment related to a non-compliance with covenants under its credit facility.
Downlite Launches Progressive New Composting Initiative
The manufacturer of down and feather recently engaged an outside organic recycling company to utilize the large waste feathers that traditionally end up in landfill, and instead, treat them for soil compost.
Cutters Launches Julian Edelman Football Gloves Collection
Cutters, the specialist in football gloves, has created an exclusive, signature series with New England Patriots’ wide receiver Julian Edelman and his personal brand, JE11.
Outdoor Retailer Trade Show Moving To Denver
Emerald Expositions LLC announced it had selected Denver for the site of all Outdoor Retailer tradeshows, including Outdoor Retailer + Snow Show, Outdoor Retailer Summer Market and Outdoor Retailer Winter Market, which will move to November in 2018. It is intended that Grassroots Connect will co-locate in Denver with Outdoor Retailer when an appropriate venue is procured.
OIA’s Executive Director Touts Benefits Of Denver Move
In a letter to OIA members, Amy Roberts, executive director of the Outdoor Industry Association (OIA), spelled out the benefits of the move of the Outdoor Retailer show to Denver, including shifting the dates to the front end of the ordering cycle, significantly reduced booth rates and less travel for the industry with the combined Winter Show.
Hobie Hires Backbone Media
Hobie, the leading manufacturer of personal watercraft products, has hired Backbone Media as its public relations agency of record.
Nike Partners With European Soccer Social Network
Tonsser, a startup that offers a vertical social network aimed at youth soccer players, has signed on Nike as its first brand channel partner, according to a report from TechCrunch.
QVC To Merge With HSN
Liberty Interactive Corp., the parent of QVC ,announced that they have entered into an agreement whereby Liberty Interactive will acquire the 62 percent of HSNi it does not already own in an all-stock transaction.
Power Plate And SKLZ Co-Develop Training Accessories Line
Power Plate, a maker of vibrating platforms to help athletes prepare faster, perform better and recover quicker, announced a strategic partnership with SKLZ and a continuing partnership with EXOS.
Wiivv Launches Employee Wellness Program
Wiivv Wearables Inc., a Vancouver and San Diego-based consumer technology company that creates custom-fit footwear products through an app, has launched an Employee Wellness program for workers on their feet, following a successful pilot program with the Pacific Northwest’s renowned North Shore Rescue team.
