Early Summer Insights: Hottest Selling Bike Trends Across the U.S.
Mountain bike retailers give us an inside look at what shredders are coveting this season.
Powerade Pledges $1 Million In Support Of High School Athletics
Powerade is launching the Power Your School program, which will award $1 million to high school athletic programs around the country.
Boston Marathon Fundraising Raises $34.2 Million In 2017 Race
Boston Marathon participants who ran on behalf of more than 200 non-profit organizations raised $34.2 million for charity in the 121st year of the historic race. The fundraising total represents a 12 percent increase over 2016’s results.
Interbike Unveils New Features And Changes To 2017 Show
New initiatives for the 2017 show include a new crowd-funding area called The Incubator and a New Product Showcase area. The Customer Appreciation (consumer-access) Day on the final day of the show is being eliminated.
Academy Sports Opens Store In Paducah, KY
Academy Sports + Outdoors opened its first location in Paducah, KY, its ninth store opening this year.
SFIA Sets Speaker Lineup For Industry Leaders Summit
With the theme ‘Evolution, Revolution’, the Sports & Fitness Industry Association (SFIA) announces Rich Luker, founder, ESPN Sports Poll & Luker on Trends; Sarah Quinlan, senior vice president of market insights, MasterCard; Kevin Knight, chief marketing officer, Experticity and virtual reality entrepreneur Derek Belch, CEO, STRIVR as speakers for 2017 Sports & Fitness Industry Association Industry Leaders Summit.
Daily Burn Names Tricia Han CEO
Previously chief product officer at IAC’s Dotdash, Han will oversee all operations with a focus on modernizing the Daily Burn user experience and accelerating the growth of its subscriber base.
Adidas Launches New All Day Fitness App
Adidas released a new fitness app, Adidas All Day, that provides a wide range of daily ideas and routines to stay active, eat better and recharge.
OIA Study: Outdoor Recreation Bolsters Colorado’s Economy
Outdoor recreation generates $28 billion in consumer spending annually for the state of Colorado while contributing 229,000 jobs and $2 billion in state and local tax revenue, according to a ‘sneak peek’ of the Outdoor Recreation Economy State Report released by the Outdoor Industry Association (OIA).
Camber Outdoors Unveils Pitchfest 2017 Sponsors And Partners
Now in its third year, Pitchfest will be funded in part by The REI Foundation’s Mary Anderson Legacy Grant. This year’s event will also be co-sponsored by Perkins Coie and Backcountry, and through a partnership with Brandlive, Pitchfest 2017 will be live streamed for wider exposure.
Brooks Provides Booster Club Grants To 25 High Schools
Brooks Running Company will award 25 schools with Booster Club grants to help support cross country and track teams in need across the country.
Antigua To Provide Team USA’s Uniforms For Solheim Cup
Antigua Group, Inc. has been named the provider for Team USA’s uniforms at the 2017 Solheim Cup.
Taking Off The Training Wheels With Strider
Strider founder Ryan McFarland spoke with us about how the company’s revolutionary learn-to-ride concept was born.
Icebug Footwear Hires Rocky Mountain Rep
Ellen Brown will cover Colorado, New Mexico, Utah and Wyoming.
Cherokee Receives NASDAQ Warning
Cherokee Inc. announced that on June 21, it received a notice from the NASDAQ Stock Market stating that the company is not in compliance with its stock listing requirements because it didn’t file its first-quarter report on time.
