SGB Update

Boston Marathon Fundraising Raises $34.2 Million In 2017 Race

Boston Marathon participants who ran on behalf of more than 200 non-profit organizations raised $34.2 million for charity in the 121st year of the historic race. The fundraising total represents a 12 percent increase over 2016’s results.

Interbike Unveils New Features And Changes To 2017 Show

New initiatives for the 2017 show include a new crowd-funding area called The Incubator and a New Product Showcase area. The Customer Appreciation (consumer-access) Day on the final day of the show is being eliminated.

SFIA Sets Speaker Lineup For Industry Leaders Summit

With the theme ‘Evolution, Revolution’, the Sports & Fitness Industry Association (SFIA) announces Rich Luker, founder, ESPN Sports Poll & Luker on Trends; Sarah Quinlan, senior vice president of market insights, MasterCard; Kevin Knight, chief marketing officer, Experticity and virtual reality entrepreneur Derek Belch, CEO, STRIVR as speakers for 2017 Sports & Fitness Industry Association Industry Leaders Summit.

Daily Burn Names Tricia Han CEO

Previously chief product officer at IAC’s Dotdash, Han will oversee all operations with a focus on modernizing the Daily Burn user experience and accelerating the growth of its subscriber base.

Adidas Launches New All Day Fitness App

Adidas released a new fitness app, Adidas All Day, that provides a wide range of daily ideas and routines to stay active, eat better and recharge.

OIA Study: Outdoor Recreation Bolsters Colorado’s Economy

Outdoor recreation generates $28 billion in consumer spending annually for the state of Colorado while contributing 229,000 jobs and $2 billion in state and local tax revenue, according to a ‘sneak peek’ of the Outdoor Recreation Economy State Report released by the Outdoor Industry Association (OIA).

Camber Outdoors Unveils Pitchfest 2017 Sponsors And Partners

Now in its third year, Pitchfest will be funded in part by The REI Foundation’s Mary Anderson Legacy Grant. This year’s event will also be co-sponsored by Perkins Coie and Backcountry, and through a partnership with Brandlive, Pitchfest 2017 will be live streamed for wider exposure.