SGB Update

Adidas Signs Southern Miss

Adidas signed the University of Southern Mississippi (Southern Miss). The new eight-year apparel deal through the 2024-25 season replaces the university’s contract with Russell Athletic.

Big 5’s Earnings Drop On Firearms And Broader Retail Weakness

Big 5 Sporting Goods reported third-quarter earnings declined 26.8 percent but arrived at the high end of guidance. The retailer continues to be impacted by reduced demand for firearms and had already warned it would face challenges cycling some of the benefit from competitor store closures that occurred last year.

New Balance Unveils ‘All Roads Lead to NYC’ Campaign

New Balance unveiled its All Roads Lead to NYC campaign to mark its first year as the footwear/apparel sponsor of the TCS NYC Marathon. The campaign also includes the opening of a Run Club pop-up in the West Village, NYC VictoryPose locations installed throughout the city, and four Run Concierge spots offering runners opportunities for customization and gifts.

Adidas Reveals David Beckham Capsule Collection

The collection celebrates the over two-decades of partnership between Beckham and Adidas, including a remastered version of the Predator Accelerator, the ‘cleat of a generation’.

Bearpaw Launches Winter Campaign

With the recent expansions in the US and international markets, the company is laying out the blueprint for an extensive media push with its latest :30, :15, and :10 national commercial spots on popular networks geared towards the modern woman and family including Bravo, E!, HGTV, Food, Lifetime, TLC, Hallmark and Freeform.

Winchester’s Sale Slide

Olin Corporation reported Winchester sales for the third quarter 2017 were $183.8 million compared to $203.2 million in the third quarter 2016, a decline of 9.4 percent.