Bearpaw will premiere its new winter television campaign this week.
With the recent expansions in the US and international markets, the company is laying out the blueprint for an extensive media push with its latest :30, :15, and :10 national commercial spots on popular networks geared towards the modern woman and family including Bravo, E!, HGTV, Food, Lifetime, TLC, Hallmark and Freeform. These spots will heighten the brand’s visibility and continue to build upon its core audience. The TV campaign will air during the holiday shopping timeframe and will enjoy additional support from national media outlets.
With the tag line “Live Life Comfortably”, the commercial delivers the brand’s core message of comfort, sustainability, and feeling great on a budget. From meeting girlfriends for coffee to doing house chores with the family to sitting around a camp fire with friends, the campaign captures the joyful experiences of the modern woman. The national spots will again feature Bearpaw ambassador Erika Frances as the quintessential modern mom, wife, and friend. To accompany with the new media campaign, the brand will continue to align with key women’s bloggers and influencers to maintain an ongoing relationship with the target audience of women ages 25 to 49.
“This year, Bearpaw has made significant strides in sales, marketing, and expansion plans. With the new campaign, we are continuing to engage our core audience and further increasing brand awareness,” says John Pierce, president of Bearpaw.
In addition to the new fall television commercial campaign, Bearpaw will continue to strengthen its sales and marketing efforts over the next year.
Links to commercial:
Bearpaw 10sec Version 1 https://youtu.be/OLfZIDp4Tt8
Bearpaw 10sec Version 2 https://youtu.be/rsWxDt5PFEU
Bearpaw 15sec https://youtu.be/9MNHMZG_i4I
Bearpaw 30sec https://youtu.be/3sJ7lWhiSyg
