Rawlings Partners With USC On Tailgating Products
The new agreement will give Rawlings exclusive licensing rights in tailgating categories such as canopies, chairs, tables and hard/soft coolers for distribution in off-campus retail channels.
Sensoria Partners With Genesis Rehab Services
Sensoria, a smart apparel startup, formed a strategic partnership with Genesis Rehab Services (GRS), a subsidiary of Genesis HealthCare and a leading provider of physical therapy, occupational therapy, speech therapy, respiratory therapy and wellness services, primarily for older adults.
Adidas Launches NHL Campaign
Adidas and the National Hockey League (NHL) unveiled a new campaign titled “What if Hockey…” Some athletes evoke emotions, some tap into imagination, some challenge the status quo, and with each opportunity to create, these athletes are changing the game.
Yeti Sues Costco Over Patent Infringement
Yeti has sued Costco for allegedly selling knockoff copies of its 36-ounce Rambler cups.
Mizuno Launches #ProjectZero To Raise Funds For Breast Cancer Research
Throughout the month of October, Mizuno is partnering with the Breast Cancer Research Foundation (BCRF) to launch #projectzero, an initiative raising funds for breast cancer research, highlighting personal stories of strength and showcasing the role sports play in transforming lives affected by cancer.
Skechers Supports Hurricane Victims
Skechers is donating tens of thousands of pairs of Skechers shoes and socks, along with other goods to meet the immediate needs of families impacted.
Adidas’ Eric Liedtke Earns Germany’s CMO Of The Year
Eric Liedtke, executive board member responsible for global brands at Adidas, won Germany’s CMO of the Year 2017.
Dr. Martens CEO Exits
Dr. Martens chief executive Steve Murray has stepped down from his role after three years.
Asics To Open Largest Store In Japan
Asics will open its Asics Harajuku Flagship on October 6 in Tokyo Harajuku district.
Rapala USA Resets Management Team
Rapala, the fishing tackle specialist, promoted several company veterans within its management team.
NRF Forecasts Holiday Sales To Increase Between 3.6 And 4 Percent
NRF President and CEO Matthew Shay said, “Although this year hasn’t been perfect, especially with the recent devastating hurricanes, we believe that a longer shopping season and strong consumer confidence will deliver retailers a strong holiday season.”
Callaway Signs Former World No. 1 Amateur Maverick McNealy
Callaway Golf Company signed Maverick McNealy, who turns professional this week after playing on the victorious U.S. Walker Cup team.
Fanatics Appoints Steve Davis As President, Fanatics International
Davis most recently served as the CEO of digital fast-fashion retailer Rue La La.
First Lite And Leupold Partner For Conservation
The program highlights the brands’ shared commitment toward protecting and conserving America’s public lands for current and future generations of sportsmen and women.
Unifi Celebrates National Manufacturing Day
Unifi hosted members of the Yadkinville community and the Yadkin County Chamber of Commerce at its G. Allen Mebane Industrial Complex in Yadkinville, N.C.
