SGB Update

TYR Sport Sponsors Swim Series

TYR Sport announced its position as the new title sponsor of the 2018 TYR Pro Swim Series that will span six competitions throughout the year.

Hilco Vision Appoints Digital Marketing Strategist

Hilco Vision, the provider of eyewear and eye care products, hired Dan Brown as its new digital marketing strategist responsible for its consumer brands: Croakies, Jonathan Paul Eyewear and Leader Swim.

UFC Announces New Partnership With Bodyarmor

UFC, the world’s premier mixed martial arts organization, announced a multi-year partnership with Bodyarmor Sports Drink, establishing the isotonic brand as the first-ever “Official Sports Drink” of UFC.

Republicans Open To Banning Bump Stocks

In the wake of the deadly Las Vegas shooting, three House Republicans sent a letter to the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) urging the agency to reevaluate the legality of bump stocks or devices used to increase the discharge rate of a firearm.

The Buckle’s September Comps Drop

The Buckle Inc. announced that comparable store net sales, for stores open at least one year, for the 5-week period ended September 30, 2017 decreased 5.7 percent.

Adidas Completes Divestiture Of Taylormade

Adidas announced that effective October 2 it has formally completed the previously announced divestiture of its TaylorMade, Adams Golf and Ashworth golf brands to a newly formed affiliate of KPS Capital Partners, LP.