SGB Update

Under Armour Announces Strategic Changes In Its Digital Business

Michael La Guardia. formerly at Yahoo Sports, joins Under Armour as SVP, Digital Product; MyFitnessPal’s Co-Founders are exiting; and connected fitness digital product, digital engineering and digital media will now all report to Paul Fipps, chief technology officer.

JLab Audio Named Official Audio Partner Of Major League Soccer

Major League Soccer (MLS) announced a multi-year sponsorship deal with JLab Audio, the headphone brand. Under the terms of the new agreement – JLab Audio’s largest partnership to date – the California-based company becomes Major League Soccer’s first Official Audio Partner.

Nike To Re-Up With Oregon

Oregon athletics is about to get a big, new deal with Nike, according to a report from the Oregonian.

Marcato Reduces Its Nominees To Deckers Board To Three From Nine

Marcato Capital Management LP, said it is sending a letter to Deckers’ stockholders announcing that it has modified its slate of highly-qualified director nominees for election at the Company’s 2017 Annual Meeting of Stockholders to include Kirsten J. Feldman, Steve Fuller, and Anne Waterman.

Columbia Flagship Closes Temporarily Amid Protests

Columbia Sportswear’s store in downtown Portland closed on Saturday after it faced organized demonstrations. The protests came after CEO Tim Boyle said his company was exploring closing its nearby downtown office because of safety concerns.

OIA Strongly Opposes Expected Move To Shrink Bears Ears

Amy Roberts, executive director of the Outdoor Industry Association (OIA) in an open letter said the organization opposes the Trump administration’s expected move to “severely” reduce the overall size of Bears Ears National Monument in Utah and urged its members to “continue to make our voices heard.”

Mapbox Acquires Fitness AR

Launched this past September, Fitness AR was the first mapping AR app, allowing Strava users to connect their accounts and visualize their runs, hikes and bike rides on an 3D terrain map in AR on an iPhone or iPad.