Marolina Outdoor Inc, a maker of performance apparel for fishing and hunting enthusiasts based in Charleston, SC, has secured a growth equity investment from Goode Partners.
Marolina Outdoor is a marketer of the Huk and Nomad brands serving the fishing and hunting enthusiast markets, respectively.
“We’re excited to be part of the next chapter of Marolina’s growth plan. In a truly short period of time, Ben Verner and the other founders of the company have built two exciting brands that have established an incredibly loyal and growing following throughout the US,” said David Oddi, partner of Goode Partners.
Ben Verner, CEO and a co-founder of Marolina commented, “We are excited to be partnering with the Goode Partners family. They’ve had a great track record of success with other apparel and consumer brands that appeal to lifestyle enthusiasts and we know they will be a value-added partner. We’re confident that with their participation and significant equity capital behind us we’ll be able to even further accelerate our already rapid growth.”
Marolina was founded in 2014 by Ben Verner, Josh Reed, Jason Hart and Doc Reed to address a need for authentic, performance apparel that would meet the needs of fishing and hunting enthusiasts. The Huk and Nomad brands have expanded to include a full line of technical shirts, jackets, footwear and other accessories. It has been adopted by some of the leading icons in the fishing and hunting worlds including Kevin Van Dam and Drury Outdoors.
The brands are sold through leading sporting goods retailer, independent specialty stores and directly to consumers though hukgear.com and nomadoutdoor.com.
