Columbia Sportswear Names Ethan Pochman VP Of Marketing
Ethan Pochman joins the brand from Performance Health, a private health and wellness consumer products company, where he served in several leadership roles since 2008, including vice president of sales and marketing, and vice president of global marketing.
Tag Heuer Launches First Celebrity Fundraising Challenge Benefiting Cycle For Survival
Tag Heuer ambassadors participating in the fundraising challenge include Tom Brady, quarterback, New England Patriot;Patrick Dempsey, American Actor; and Tim Howard, goalkeeper, U.S. Men’s National Soccer Team.
MSR Teams Up With Verde Brand Communications
Mountain Safety Research (MSR), maker of outdoor equipment, is appointing Verde Brand Communications as its public relations and communications agency of record.
Tough Mudder Unveils 2018 New Obstacles
Tough Mudder Inc., announced a new twist on obstacles for the 2018 event season by unveiling the biggest structure to ever hit the obstacle course racing industry, Happy Ending, presented by Merrell, and Kong Infinity, the first obstacle in company history to be designed by members of the global tribe of more than 3 million Mudders.
Kering To Spin Off Majority Stake in Puma
Luxury group Kering said it intends to spin off a majority stake in Puma by distributing the stake to its own shareholders. The spinoff is expected to lead to a greater free float of Puma stocks, providing investors an enhanced possibility to invest in Puma, and allowing the company to reaffirm its business strategy.
Assos To Sponsor Cylance Pro Cycling Team
As part of Assos’ initiative to further support and promote women in cycling, the two-year sponsorship of the UCI Women’s World Tour Team will include custom apparel kits for all seasons. The commitment to Cylance Pro Cycling marks Assos’ first partnership with a women’s pro team.
Report: GoPro Hires J.P. Morgan To Explore Sale
After slashing its fourth-quarter outlook and stating it would cut about a quarter of its workforce, GoPro has hired J.P. Morgan to explore a sale, according to reports from CNBC and Reuters.
Fitbit Pay Backed By Wells Fargo
Wells Fargo & Company announced that Wells Fargo is partnering with Fitbit to launch Fitbit Pay to its customers, giving them the ability to conveniently and securely make purchases at merchants whose payment terminals are set up to accept near-field communication (NFC) payments.
More Companies Expanding Health And Wellness Programs
According to a survey from staffing firm OfficeTeam, two-thirds of HR managers (66 percent) reported their organization has expanded their health and wellness offerings in the past five years. And these efforts haven’t gone unnoticed: 89 percent of workers said their company is supportive of their wellness goals.
Climate Change Expert To Keynote OIA Industry Breakfast
The Outdoor Industry Association (OIA) is partnering with Snowsports Industries America (SIA) and Protect our Winters (POW) to present Paul Hawken, the executive director of Project Drawdown. Colorado Governor John Hickenlooper and Denver Mayor Michael Hancock will provide welcoming remarks to attendees of the Denver show.
NRF 2018: Retail’s Big Show Debuts New Events and Expanded Programming
The National Retail Federation announced new programming and event updates for its flagship annual conference, NRF 2018: Retail’s Big Show, which begins this weekend in New York City.
Fitbit Settles Shareholder Lawsuit For $33 Million
Shareholders reached a $33 million settlement against Fitbit and the company’s underwriters over alleged false claims made as part of Fitbit’s IPO in June 2015.
Yue Yuen’s December Revenues Climb 4.4 Percent
Yue Yuen reported sales in December rose 4.4 percent to $794.6 million from $760.9 million.
Thule To Open New Production Facility In Poland
Thule Group opens a new production facility in Pila, Poland, for increased capacity and new product categories.
VF Corp. And NC State Announce Strategic, Multi-Year Partnership
VF Corporation and North Carolina State University announced a collaborative, strategic partnership that will support student development at NC State and advance apparel and textiles innovation within VF.
