SGB Update

Adidas NEO Launches Interactive Campaign With Jackson Yi English

Adidas NEO officially announced Jackson Yi to be their new celebrity endorsement. Following the 27th November announcement that Jackson Yi will be brand’s first-ever International Youth Creative Ambassador, Adidas NEO launched three major online and offline interactive marketing activities, which each instantly became a sensation on social media.

Sports Zone Elite Files For Bankruptcy

The filing was blamed a sales slump during the 2008 recession, a failed expansion effort and challenges securing shipments from its largest supplier, Nike.

Cherokee’s CFO Plans To Resign

Cherokee Global Brands announced the resignation of Jason Boling as chief financial officer effective January 31, 2018, and the appointment of Steven Brink.

Adidas Confirms Fitness Wearables Exit

Adidas provided further clarity into its move to consolidate its digital strategy that led to the closure of its Digital Sports business unit. The business unit was responsible for development of its fitness watches, sensor-enabled footwear, and other wearable devices.

Study: Most Owners Of Fitness Wearables Continue To Use Them Daily

Forty percent of Americans, ages 18 or older, have used a wearable device for tracking their health, exercise activity or sports performance, and among those who now own a so-called “wearable,” more than half (51 percent) say they use it at least once daily and 70 percent say they use it daily or weekly, according to new national study.

Overload Golf Appoints Manager Of BAR Fund

Overload Golf has appointed Ken Kamada, a seasoned operating executive of several venture-backed startups and investors, to join Overload Golf to manage its BAR Fund, which invests in golf businesses and related technologies.