HanesBrands Partners With National Park Foundation
Timed for #TravelTuesday, the National Park Foundation and HanesBrands announced a new partnership to inspire people from all backgrounds to connect with, celebrate, and support America’s national parks and community-based programs.
Dick’s Launches “United In Sport” Campaign
Timed to the Pyeongchang Olympics, Dick’s Sporting Goods launched a “United In Sport” campaign that shows “the transcendent power of sport throughout history, and highlights moments when humanity is at its best, showcasing the unbreakable power sport has in binding us together.”
Under Armour Launches Lindsey Vonn “Unlike Any” Film
With opening ceremonies for the Pyeongchang Olympics fonly three days away, Under Armour launched an “Unlike Any” campaign celebrating female athlete and a new film starring world champion alpine skier, Lindsey Vonn, ahead of her big races.
Shock Doctor Collaborates With Kickasso Kustoms
Shock Doctor, the leading mouthguard supplier, announced a collaboration with Kickasso Kustoms, the renowned artist known for one-of-a-kind designs with top professional athletes and celebrities.
Uncharted Supply Hires Verde Brand Communications
Uncharted Supply Co., makers of full-package emergency preparedness systems, is partnering with Verde Brand Communications, as its PR agency of record.
ANTA Participates In Olympic Torch Relay
Ding Shizhong, the board chairman and CEO of ANTA Sports, and James Zheng, executive director at ANTA Sports and brand president of ANTA, were invited by Thomas Bach, president of the International Olympic Committee, to join the Olympic Torch Relay as distinguished representatives of a Chinese sportswear brand
The OutDoor Industry Award Accepting Submissions
The OutDoor Industry Award sees its thirteenth edition in 2018. Entries are now open for outdoor manufacturers to submit their latest innovations to win one of the industry’s most coveted design awards, which are announced on June 17, 2018, the first day of OutDoor – the leading international trade show.
Bass Pro, Cabela’s To Award $40K In Female Scholarships
Cabela’s and Bass Pro Shops, together with The Harry & Reba Huge Foundation, will be awarding $40,000 in scholarships to four female graduates of Nebraska or Missouri Ozarks region high schools this spring.
Intersport’s Revenues Advance 3.3 Percent In 2017
Intersport, the world’s leading sporting goods retailer, reported retail sales increased worldwide by 3.3 percent in 2017 from €11.1 billion to €11.5 billion. Currency-adjusted growth was 3.8 percent.
Delta Apparel’s Q1 Sales Climb 19 Percent
Each of the company’s business units achieved double-digit sales growth over the prior year period, led by increases of 28 percent and 26 percent at Soffe and Art Gun, respectively, and 20 percent growth at Activewear.
Dick’s Chief Merchant Resigns
Dick’s Sporting Goods said in a regulatory filing that Keri L. Jones, executive vice president – chief merchant, plans to resign from her position, effective February 9,, in order to accept a CEO position at another company.
Lululemon’s CEO Resigns
Lululemon Athletica Inc. announced that Laurent Potdevin has resigned as CEO and as a member of the company’s Board of Directors, effective immediately. According to a statement, Lululemon said it “expects all employees to exemplify the highest levels of integrity and respect for one another, and Mr. Potdevin fell short of these standards of conduct.”
Outdoor Retailer + Snow Show Draws 29,000 Attendees
The Outdoor Retailer + Snow Show, which debuted for the first time in its new home in Denver, drew over 29,000 total attendees, with more than 7,500 verified retail buyers from 60 countries joined with over 1,000 brands for four days.
Skechers Puts Howie Long In The Super Bowl
Shot on an airplane, Howie Long’s Skechers Sport Wide Fit Super Bowl commercial spotlights the relaxed comfort of the brand.
SSL Announces Supplier Of The Year Awards
SSL (Sports Specialists, Ltd.) announced the recipients of the buying group’s first-ever Supplier of the Year awards, The Tec Group, featuring Blizzard, Tecnica and Nordica brands for hardgoods, and Outdoor Gear for softgoods.
