Timed for #TravelTuesday, the National Park Foundation and HanesBrands announced a new partnership to inspire people from all backgrounds to connect with, celebrate and support America’s national parks and community-based programs. As the newest National Park Foundation partner for the Find Your Park/Encuentra Tu Parque movement, HanesBrands’ support will benefit America’s National Park System.
“This tremendous opportunity marries the incredible impact of the National Park Foundation with a leading brand of global recognition,” said Will Shafroth, president of the National Park Foundation. “With a commendable record of environmental and social stewardship, HanesBrands will be a powerhouse in helping the foundation carry out its mission to ensure the vitality and promise of America’s National Park System for future generations.”
As part of the partnership, HanesBands will market officially licensed innerwear and activewear clothing under its leading brands, including Hanes, Champion, Alternative and Gear for Sports.
“This is a great partnership between two iconic organizations to support an important mission and benefit America’s national parks,” said John T. Marsh, group president of global activewear for HanesBrands. “The work of the National Park Foundation matches the spirit of our company values.”
The partnership also supports the National Park Foundation’s Centennial Campaign for America’s National Parks. To date, this comprehensive fundraising campaign to strengthen and enhance the future of America’s treasured national parks has raised more than $470 million in private donations from individuals, foundations and companies.
HanesBrands markets T-shirts, bras, panties, shapewear, underwear, socks, hosiery and activewear under some of the world’s strongest apparel brands, including Hanes, Champion, Maidenform, DIM, Bali, Playtex, Bonds, JMS/Just My Size, Nur Die/Nur Der, L’eggs, Lovable, Wonderbra, Berlei, Alternative and Gear for Sports.
