Uncharted Supply Co., makers of full-package emergency preparedness systems, is partnering with Verde Brand Communications, as its PR agency of record. Verde will manage strategic and creative PR efforts, while supporting digital initiatives for Uncharted as the young brand continues its rapid growth with numerous demographics across multiple industries.
“Uncharted had an amazing first year as a company and we are looking forward to accelerating that growth through our partnership with Verde and their expertise,” said Christian Schauf, Uncharted Supply Co.’s founder. “We think that our mission to help make the world a safer place and unique approach to emergency preparedness gear and education is a necessity in today’s world. Verde’s ability and track record in authentic brand storytelling and building awareness will help further our growth and reach to exciting new markets.”
Adventurer, philanthropist and founder Schauf, along with Uncharted founding team members Eric Janowak, Mike Escamilla and Josh Anderson, are creating modern personal preparedness products and services for the everyday consumer. Built off the premise that emergency readiness shouldn’t be relegated to bunker-builders, DIY’ers, and doomsayers, Uncharted aims to build fully-loaded, high-quality, survival packs that are extremely useful for everyone from the city dweller to hardcore adventurer. Tied to the product is Uncharted’s dedication to creating and sharing educational content to help prepare consumers for unknown situations. After consulting with first responders, doctors, mountain guides and other survival experts, the Uncharted team developed their flagship product–a fully-integrated, 72-hour survival kit aptly named the Seventy2.
Verde will work with the Uncharted team to tell the rich stories about the brand and product. High-level strategy will be deployed to reinforce Uncharted’s relationship with its current customers and help to expand the brand’s reach to new audiences who may not have previously considered emergency preparedness a top priority. With decades of experience in the outdoor, tactical, active lifestyle and broad market media landscapes across all mediums, Verde will tap into its experience and expertise to bring further awareness and growth to Uncharted through creative PR and digital campaigns.
“We are excited to partner with such a unique brand like Uncharted, and create impactful messaging and brand recognition through our work together,” said Kristin Carpenter-Ogden, founder and CEO of Verde. “Uncharted is carving out a unique niche in the emergency preparedness market that remains largely untapped through its contemporary product, educational content, and many touchpoints and we are eager about the opportunities to come.”