SGB Update

Assos To Sponsor Cylance Pro Cycling Team

As part of Assos’ initiative to further support and promote women in cycling, the two-year sponsorship of the UCI Women’s World Tour Team will include custom apparel kits for all seasons. The commitment to Cylance Pro Cycling marks Assos’ first partnership with a women’s pro team.

Report: GoPro Hires J.P. Morgan To Explore Sale

After slashing its fourth-quarter outlook and stating it would cut about a quarter of its workforce, GoPro has hired J.P. Morgan to explore a sale, according to reports from CNBC and Reuters.

Fitbit Pay Backed By Wells Fargo

Wells Fargo & Company announced that Wells Fargo is partnering with Fitbit to launch Fitbit Pay to its customers, giving them the ability to conveniently and securely make purchases at merchants whose payment terminals are set up to accept near-field communication (NFC) payments.

More Companies Expanding Health And Wellness Programs

According to a survey from staffing firm OfficeTeam, two-thirds of HR managers (66 percent) reported their organization has expanded their health and wellness offerings in the past five years. And these efforts haven’t gone unnoticed: 89 percent of workers said their company is supportive of their wellness goals.

Climate Change Expert To Keynote OIA Industry Breakfast

The Outdoor Industry Association (OIA) is partnering with Snowsports Industries America (SIA) and Protect our Winters (POW) to present Paul Hawken, the executive director of Project Drawdown. Colorado Governor John Hickenlooper and Denver Mayor Michael Hancock will provide welcoming remarks to attendees of the Denver show.

Urban Armor Gear Signs World Class Athletes To Team Roster

The crew includes Gold Medalist Snowboarder Jamie Anderson, World Surf League Championship Tour competitor Tatiana Weston-Webb, Freestyle Motocross legend Nate Adams, IndyCar driver J.R. Hilderbrand, Supercross/Motocross Racer Justin Bogle, and Professional Wakeboarder Melissa Marquardt.