Yakima Products, Inc., a leader in vehicle racks and cargo solutions, has formed an exclusive partnership with Quality Bicycle Products (QBP), naming them as the brand’s specialty bike dealers’ US distributor. The partnership was announced at QBP’s annual Frostbike event.
“Yakima is deeply committed to its specialty bike dealers, and we’re constantly seeking ways to better meet their needs at every step, from product ordering to merchandising to the end-consumer experience,” said Ryan Martin, CEO of Yakima “We believe this new partnership with QBP will streamline and enhance the entire experience, and enable dealers to easily add a valuable new dimension to their product line.”
“Additionally, QBP and Yakima are aligned in terms of our shared partners and we look forward to amplifying our work with important organizations like NICA and People for Bikes through the QBP platform,” said Martin.
“Yakima is a legendary brand that has led the way in the cargo management space for almost 40 years, and they continue to innovate and simplify how people transport their bikes and outdoor gear,” said Rich Tauer, president of QBP. “We’re grateful for the opportunity to partner with a company that values specialty bicycle retailers as a core component of their business, and is committed to making bicycling accessible to everyone.”
“As we enter our next phase of growth, taking control of the brand and distribution network is paramount. We’re confident this partnership with QBP will help us do so, as we further develop the most meaningful ways to engage with our trade partners and consumers,” said Jason McGibbon, vice president of sales at Yakima. “This includes creating specialty retailer programs, innovative merchandising solutions, establishing unique experiences for the consumer and superior training and support for our sales associates.”