SGB Update

Callaway Golf’s Q4 Revenues Climb 17 Percent

Callaway Golf Company reported slightly widened its loss in the fourth quarter but it was better than the company’s guidance. Sales expanded 17 percent due to continued success of the EPIC driver and fairway woods and the acquisitions of OGIO and TravisMathew.

New Balance Launches “Fearlessly Independent Since 1906” Campaign

New Balance announced the launch of Fearlessly Independent Since 1906 – its new inspirational global brand communication platform that reflects the heritage and non-conventional values of the global sports company. New Balance ambassadors including Francisco Lindor, Rose Lavelle, Paul Rabil, Jurgen Klopp, Brenda Martinez and PJ Ladd are in the campaign.

Gold’s Gym Continues To Expand

Gold’s Gym plans to expand in Europe, China and Qatar as domestic franchise development also targets another 25 gyms in the U.S. across hot markets including Tampa; Orlando; Minneapolis; San Jose, Calif.; Atlanta and the New York metro area.

Vans Appoints Executive Creative Director

Vans hired Erwin Federizo, most recently at Wieden + Kennedy New York, as global executive creative director. Joyce Ha will oversee global men’s apparel and accessories merchandising as well as Vans’ Active merchandising and design.

Toad&Co Appoints VP Of Product And Merchandising

Toad&Co, the lifestyle company inspired by the outdoors, announced the addition of Kyle Boettcher, formerly from Abercrombie & Fitch, to its senior leadership team as vice president of product and merchandising.

National Girls & Women In Sports Day Held On Capital Hill

A coalition of champion athletes and women’s rights activists arrive on Capitol Hill on Wednesday to celebrate the 32nd annual National Girls & Women in Sports Day (NGWSD), a national observance celebrating the extraordinary achievements of girls and women in sports.

Hayter Communications Makes Hires

Hayter Communications, a Williams-Helde company, has expanded its service offerings with the addition of two new hires in its Seattle office. Andy Cochrane joins as content strategy director for the agency’s burgeoning video, photo and storytelling client base; and Matt Glass is leading a new Overlanding/Powersports division.

University Of Central Arkansas Partners With Nike And BSN Sports

The agreement, which will commence on June 1, 2018 is part of BSN Sports Collegiate Select program, which aims to make BSN Sports a one-stop provider for all collegiate athletic, intramural, club and staff apparel and equipment to all D1, D2, D3 and NAIA schools.

Businesses Unite To Defend West Coast Against Offshore Drilling

One month after the Trump administration released a proposal to open 90 percent of U.S. waters to oil and gas drilling, over 1000 West Coast companies from a range of industries are launching the Business Alliance for Protecting the Pacific Coast (BAPPC).

Pritamo Ahrendt Appointed As WSL Head Judge

The World Surf League (WSL) announced the appointment of Pritamo Ahrendt as WSL head judge. Ahrendt will take over the position previously held by Rich Porta, who will transition into a new role for the League.