Gazelle Bicycles continues to bolster U.S. efforts with the hiring of new sales organizations and marketing support. The company has announced the addition of five independent sales organizations in the western U.S.: Axis Sports Group and Norcal Sports Group in Southern and Northern California, Brad Barber in Colorado and Dean Kuzara and Aaron Malone dividing the Pacific Northwest.

With the organizational announcement earlier this year regarding the hiring of GPM Sports Group, Tifosi Sales and The Mansfield Group in the eastern United States, Gazelle Bicycles now has 35 independent sales agencies representing the brand throughout the United States, with additional expansion goals set for Texas, Oklahoma, Louisiana, Utah and Montana.

Gazelle Bicycles has also contracted Benny Cruickshank of Be Courteous Communications to support marketing strategy and deployment. Cruickshank will be developing key brand stories and communications, directing digital marketing efforts, managing copywriting and spearheading PR and media communications.

“This is an extremely exciting and rewarding time for Gazelle Bicycles.” Said Ewoud van Leeuwen, the manager of Gazelle North America. “We’ve established a solid team that has built the strategic groundwork to have a successful 2018 and beyond. We’re in a tremendous position to serve our retail partners and customers in the best possible way.”

The Dutch brand is 125 years old. It is owned by Pon Holdings, the parent of Cervélo, Focus and Santa Cruz. Pon has a portfolio of brands focused on the e-bike, including Gazelle, Faraday, Focus and Kalkhoff.