GearLab Names What’s Up Public Relations As Agency Of Record
Taipei, Taiwan-based paddle and accessories designer GearLab Outdoor has named Denver, CO-based What’s Up Public Relations the company’s agency of record.
Camber Outdoors Welcomes 15 new Corporate Partners In Q1
New 2018 Corporate Partners include Clif Bar, Cotopaxi, Evo, Hoka One One, GoLite 2.0, Native Eyewear, Notogroup, Prana, Santa Cruz Bicycles, Sanuk, Scarpa, Spyder, Teva, Waypoint Outdoor and Yeti Coolers.
Cairn Names Backbone Media PR Agency Of Record
Cairn, the Bend, OR-based outdoor gear subscription box company, has hired Backbone Media, a firm that has offices in Carbondale and Denver, CO, to manage the company’s communications strategy and public relations.
The Northwest Company Partners With Operation Hat Trick
The Northwest will now offer a series of custom licensed products that directly benefits the Operation Hat Trick’s mission of providing the needed financial and emotional support to veterans across the nation.
A4 Expands With New Warehouse In Kansas City
A4, manufacturer of premium team uniforms and athletic sportswear, announced the opening of a new warehouse in Kansas City, MO.
Zamst Announces New President Yosuke Suzuki
Zamst U.S., a brand of the Nippon Sigmax Group, officially announced a senior leadership change.
Under Armour, Aston Villa Terminate Deal Three Years Early
Aston Villa FC, the professional football club in Aston, Birmingham, has terminated the team’s partnership with Under Armour.
Perry Ellis Extends Deadline For Board Nomination
Perry Ellis International announced the company’s board of directors has extended the window to nominate candidates for the company’s upcoming annual meeting.
Nike Acquires Israeli Computer Company
Nike Inc. acquired Invertex Ltd., a fashion-tech company providing scan-to-fit shopping platforms powered by 3D and deep-learning, to strengthen the company’s digital technology and talent as part of Nike’s Consumer Direct Offense.
Gander Outdoors Sets Grand Opening For Cicero, NY
The 65,000-square-foot store will be one of five Gander Outdoors retail locations in New York.
Implus Provides Active Military Members Free Admission To Durham Bulls Games
The partnership provides free home game tickets for active duty military for Durham Bulls regular season games at Durham Bulls Athletic Park.
Adidas Outdoor Opens New Office In Golden, CO
Adidas Outdoor announced the opening of a new office in the American Mountaineering Center in Golden, CO that will serve as a Rocky Mountain area showroom and center for key sales operations.
Billabong’s Merger With Boardriders Approved By Court
Billabong International Limited announced that the Federal Court of Australia confirmed its sale to Boardriders.
Good To-Go Recognized By U.S. Small Business Administration
The U.S. Small Business Administration announced that Jennifer Scism, CEO, and David Koorits, COO, of Good To-Go in Kittery, ME have been selected to receive the U.S. Small Business Administration’s 2018 Small Business Manufacturer of the Year Award for Maine.
Fiji Water Becomes Official Water Partner Of SoulCycle
Fiji Water announced its official partnership with SoulCycle, a company that produces indoor cycling classes.
