Huron Capital announced the company has sold has sold the company’s controlling interest in Good Sportsman Marketing LLC (GSM) to Sentinel Capital Partners after successfully growing the business through expanded distribution, new product introductions, and multiple add-on acquisitions.

Headquartered in Grand Prairie, TX, GSM is a provider of accessories for the hunting, shooting and outdoorsman markets.

Huron Capital acquired a controlling interest in GSM in June 2016 in collaboration with the GSM management team, led by CEO Eddie Castro. The platform was supported by seasoned Huron Capital operating partners Mike Owens and Rich Krause. Over the past two years, Huron Capital helped GSM identify and complete three add-on acquisitions as part of its strategic plan, including HME Products, Bullseye Camera Systems and Scent Web.

“We believed there was a great opportunity to recapitalize GSM in partnership with its management team to provide them support to execute our plan to consolidate the highly fragmented hunting products industry. We have enjoyed working with GSM’s passionate management team to execute that growth plan,” said Sean Roberts, partner at Huron Capital. “We believe GSM is in a strong position to thrive under new ownership because of the solid foundation that was enhanced by Huron Capital.”

“GSM has an extremely passionate, talented and committed management team that has built a strong platform of coveted brands,” said John Van Sickle, a partner at Sentinel. “GSM is an industry leader and innovator and is driving growth through developing innovative, high quality products. GSM is positioned as a vendor-of-choice with leading retailers and has a highly engaged consumer enthusiast following. Importantly, GSM’s management has created a culture of success and has positioned GSM as a consolidator of choice in the large and highly-fragmented hunting and sport shooting accessories market.”

“We are very pleased to partner with Sentinel as we execute the next phase of our growth,” said GSM CEO Eddie Castro. “We have an incredibly committed and competitive culture and are passionate about our brands and the customers we serve. Our enthusiast end-user base is loyal and growing. We plan to leverage Sentinel’s extensive experience investing in specialty consumer businesses and making add-on acquisitions to continue our strong growth trajectory.”

Robert W. Baird served as financial advisor and Dykema served as legal advisor to Huron Capital for the transaction.