Nike Extends Deal With Memphis
The University of Memphis and Nike have agreed to a five-year extension valued at more than $2 million per year.
Adidas Signs Trae Young And Lonnie Walker IV
Adidas signed Trae Young and Lonnie Walker IV, both expected to be chosen in the first round in Thursday’s NBA Draft, to endorsement deals.
Fjällräven Bolsters Sales Team With New Hires
Fjällräven welcomed vice president of sales Matthew Hershey to the North American team.
Arc’teryx Announces New Senior Leadership Team Members
Arc’teryx Equipment Inc. announced that Megan Cheesbrough and George Weetman have been promoted to the company’s senior leadership team effective immediately. Adam Ketcheson, VP global marketing and B2C, has left the company.
Lacoste Partners With IOC
Lacoste will launch an exclusive Olympic Heritage lifestyle apparel collection as part of a new partnership with the International Olympic Committee (IOC).
Gander Outdoors Prepares For Grand Opening In Eau Claire
Gander Outdoors, formerly known as Gander Mountain, is now open in Eau Claire, WI.
L.L.Bean Launches First-Ever Outdoor Coworking Space
L.L.Bean has partnered with leading coworking provider, Industrious, to launch an initiative to bring more outdoor time into the workday with the introduction of “Be an Outsider at Work.”
Goat Announces New Chief Operating Officer
Goat, a leading marketplace for authentic sneakers, announced the appointment of Lizzie Francis as the company’s first chief operating officer. Francis will report to CEO and co-founder, Eddy Lu.
Fleet Feet Selects Fish Consulting For PR
Fleet Feet tapped Fish Consulting as the company’s public relations agency of record to lead the brand’s communications strategies.
Columbia Sportswear Partners For Litter Control Pilot Project
Columbia Sportswear Company and the Oregon Department of Transportation have teamed up to clean up Highways 26 and 405. A new pilot program to supplement litter removal along the Sunset Highway was funded by Columbia Sportswear CEO Tim Boyle.
Foot Locker Partners With NBA Draft Prospects On Campaign
Foot Locker partnered with NBA draft picks Trae Young and LiAngelo Ball on an integrated marketing campaign.
SFIA Urges Trump Administration To Avoid Escalation Of “Trade War”
Following President Trump’s announcement of his intent to impose an additional $200 billion in tariffs on goods manufactured in China, Tom Cove, SFIA’s CEO and president, urged the two countries to return to negotiation table and said the “strain of explosive tariff threats back and forth strikes at the foundation of our economy.”
FDRA Criticizes Additional Tariffs
The FDRA (Footwear Distributors & Retailers Of America) said the potential for additional tariffs on $200 billion in Chinese goods will likely “negatively impact all Americans of every walk of life.”
Varsity Brands To Be Acquired By Bain Capital
Varsity Brands, the parent of BSN Sports, Varsity Spirit and Herff Jones, announced the signing of a definitive agreement to be acquired by Bain Capital Private Equity, the private investment firm. Varsity Brands is being acquired from Charlesbank Capital Partners and funds managed and/or advised by Partners Group, which purchased the company in 2014.
Nike Drops Apparel Line After US Naval Academy Dispute
Nike pulled an apparel collection line done in collaboration with Los Angeles-based Undefeated after being accused of copying the US Naval Academy’s coat of arms.
