Industry veteran Geoff O’Keeffe has launched his new venture, O’Keeffe Consulting LLC.

The business offers a suite of business consulting services to specialty lifestyle industries, including leadership training, organizational support, management skills training, development/sourcing/supply chain, merchant and inventory manager training and more.

O’Keeffe brings 42 years of experience in all aspects of outdoor and lifestyle business, including retail, start-ups, brand management, supply chain, e-commerce and more. His previous employers include American Recreation Products, Mountainsmith, Lowe Alpine, Planetoutdoors.com, Patagonia and Adventure 16.